#567: Engaging e-commerce customers with Daniela Jurado, VTEX
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 26 August 2024
⏱️ 25 minutes
🧾️ Download transcript
Summary
Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform.
About Dani Jurado
Daniela Jurado is currently VTEX’s Executive Vice President of North America. Throughout her digital career at VTEX, she has worked directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience in different verticals such as fashion, DIY, electronics, home appliances, etc, and in three different regions: Latin America, EMEA where performed as the GM for 3 years, and North America. Daniela has a specialization in Business Management and Internationalization from the FIA Business School in Brazil, mentors other women who seek insertion in the technology area through the Women in Tech program, and is also a guest lecturer for MBA formation programs for some top-level US universities, such as Northeastern University and the University of Louisville.
RESOURCES
VTEX website: https://vtex.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Register now for the Medallia CX Day Webinar: Building Loyalty: How Top Brands Create Forever Customers with CX. Greg Kihlström will be moderating this discussion with CX experts. Register now (it's free)
Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The Agile brand. |
| 0:03.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:27.6 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.5 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.9 | technology services, talent services, and real-world application. |
| 0:45.0 | For more information, go to teksystems.com. |
| 0:49.0 | Now let's get on to the show. |
| 0:59.2 | Today we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Danny Gerato, Executive Vice President of North |
| 1:04.2 | America at Vtex, a digital commerce platform known by being the complete and composable platform. |
| 1:10.1 | Danny, welcome to the show. |
| 1:11.6 | Thank you very much for having me here. |
| 1:13.6 | It's up corner. |
| 1:14.6 | I'm very, very excited. |
| 1:15.6 | Yeah, looking forward to talking about this. |
| 1:17.6 | And before we dive in, why don't you get, |
| 1:21.6 | why don't we get started with you giving a little background on yourself and your role at Vtex |
| 1:25.6 | and just how it gives you some perspective on customer |
| 1:29.2 | engagement and business efficiency. |
| 1:32.1 | Yeah, absolutely great. |
| 1:33.0 | So as you said, I'm the EVP for North America, which basically means I cover everything ready |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.