#568: Digital signage and brand strategy with Misty Chalk, BrightSign
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 28 August 2024
⏱️ 26 minutes
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Summary
Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries.
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Transcript
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| 0:00.0 | The Agile brand |
| 0:02.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make |
| 0:22.1 | brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand. |
| 0:28.0 | I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing operations, and |
| 0:33.6 | CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, |
| 0:39.3 | an industry leader in full-stack technology services, |
| 0:42.5 | talent services, and real-world application. |
| 0:45.0 | For more information, go to teksystems.com. |
| 0:49.0 | Now let's get on to the show. |
| 0:52.8 | Welcome to the episode where we're going to dive into the world of digital signage with Misty Chalk, Vice President of Sales, Americas at Bright Sign. |
| 1:01.3 | We're going to explore how digital signage is transforming brand strategies and customer experiences across various industries. |
| 1:08.3 | Misty, welcome to the show. |
| 1:10.0 | Thank you. Thanks for having me. |
| 1:11.7 | Yeah, looking forward to talking about this topic with you. Why don't we get started with you |
| 1:16.6 | giving a little background on yourself and your role at Bright Sign. So yeah, so I have spent |
| 1:21.9 | my entire career in AV and digital signage, so audiovisual and digital signage for the last 26 years, actually. |
| 1:28.8 | So most recently, I've been at Bright Sign for the last six years running the sales for the |
| 1:33.1 | Americas, both North and South America. But yeah, I've devoted my entire career to basically this |
| 1:39.1 | topic. So it's something that I'm super excited about. And yeah, I'm excited to be here. So thanks for |
| 1:43.9 | having me. Yeah, absolutely. And yeah, I'm excited to be here. So thanks for having me. |
| 1:44.9 | Yeah, absolutely. |
... |
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