#567: Engaging e-commerce customers with Daniela Jurado, VTEX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 26 August 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform. About Dani Jurado Daniela Jurado is currently VTEX’s Executive Vice President of North America. Throughout her digital career at VTEX, she has worked directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience in different verticals such as fashion, DIY, electronics, home appliances, etc, and in three different regions: Latin America, EMEA where performed as the GM for 3 years, and North America. Daniela has a specialization in Business Management and Internationalization from the FIA Business School in Brazil, mentors other women who seek insertion in the technology area through the Women in Tech program, and is also a guest lecturer for MBA formation programs for some top-level US universities, such as Northeastern University and the University of Louisville. RESOURCES VTEX website: https://vtex.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Register now for the Medallia CX Day Webinar: Building Loyalty: How Top Brands Create Forever Customers with CX. Greg Kihlström will be moderating this discussion with CX experts. Register now (it's free) Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.4	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show. Today we're going to look at the strategies behind enhancing customer e-commerce
0:58.6	engagement while streamlining business operations with Danny Gerato
1:02.2	Executive Vice President of North America at V-Tex,
1:05.6	a digital commerce platform known by being the complete and composable platform.
1:10.0	Danny, welcome to the show.
1:12.0	Thank you very much for having me here.
1:13.6	It's a corner.
1:14.4	I'm very excited.
1:16.0	Yeah, looking forward to talking about this.
1:18.2	And, you know, before we dive in, why don't you get,
1:21.5	why don't we get started with you giving a little background on yourself and your role
1:25.2	at V-Tex and you know just how it gives you some perspective on customer engagement and business
1:30.2	efficiency.
1:31.2	Yeah absolutely great.
	...

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