566. The Stupid Simple 4-Part Posting System That Can Explode Your Contents Engagement
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 29 August 2024
⏱️ 17 minutes
🧾️ Download transcript
Summary
If content is your least favorite thing to do as a coach or you've been feeling in a rut with it, we've got your back with today's episode. This 4 part posting system is stupid simple and it is what's working best for our students inside of IFCA. I'll breakdown our H.P.V.C. Framework and give you a ton of examples along with why it's working right now.
Time Stamps:
(0:37) How Content Turned My Life Around
(2:05) Freedom In A Framework
(3:06) Style of Posts
(4:09) 4 Buckets of Posts
(7:29) 5-7 Posts A Week
(8:29) H.P.V.C. Framework
(10:18) Hook Examples
(11:41) Proof
(13:39) Stories Sell
(16:49) Free Content Calendar
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)
(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed
Transcript
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| 0:00.0 | A story is 20 times more effective than just sheer facts at relaying information and therefore |
| 0:05.3 | instigating action change or purchasing decision, right? So a stupid simple story framework could just be |
| 0:10.7 | this. Hey, I was here doing this when this thing happened. So therefore, I did or I said or I thought |
| 0:16.8 | blank. Then here's what happened next. Now, what does this mean for you? Or here's the lesson, |
| 0:21.8 | or what does this have to do, or what did I learn? Or what's this have to do with your fitness |
| 0:25.6 | journey? You want to connect it to the point you're trying to make. Hey, welcome back, everyone, |
| 0:30.2 | fitness podcast, listeners, those watching on YouTube. Welcome. Today I'm going to share |
| 0:33.9 | with you how content ultimately turned my life around. And I'm going to share with you how content ultimately turned my life around and I'm going to break down a content posting strategy or system that'll just massively simplify how you think about producing content. But when I say content turned my life around, what I mean is 10 years ago, I was addicted to pills. I was jobless. I was actually just a few weeks from being homeless. And then around seven years ago, I made my |
| 0:54.8 | first Instagram post. Okay. And since then, producing content has helped me do so many things. |
| 0:59.8 | For example, launch my online health and fitness business, which hit a million and a half a year |
| 1:04.9 | in revenue in just 14 months. We launched IFCA Impact Fitness Coaching Academy with my wife |
| 1:10.3 | that has generated $30 million |
| 1:11.6 | in seven years. |
| 1:12.9 | We bought our dream lake house and my dream boat, Malibu Wake Center 23 LSV. |
| 1:17.5 | Love it. |
| 1:18.7 | This is allowed us to provide stability for my son and my wife. |
| 1:21.4 | And another really cool thing it's allowed us to do is to retire both my wife's mom and my mom |
| 1:25.6 | and give them both a 5K a month's salary to, you know, |
| 1:29.1 | help around the business and the house and with the kids and all that stuff. So, |
| 1:32.7 | but I remember when I first started producing content, just how daunting it was, right? I would |
| 1:36.6 | stare at a blank screen for hours or worse. I would spend like an hour to two hours on a single |
| 1:41.8 | post that would get like five likes. And I was just kind of all over the place, right? |
... |
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