What up, everyone. Welcome back. Jordan here, fitness business podcast co-host. Very excited to bring to you

guys today a live interview that I did with Ashton Shanks. So Ashton is a friend of mine who owns bad marketing.

And this guy is a powerhouse when it comes to the world of not only just business, but especially marketing, digital marketing.

And the guy has so, so much value to add when it comes to team building, lessons

in, you know, surviving the hardships of business. The guy is 28 years old. And in that,

in his short time, in just the last five years, he's done some amazing things. So he founded

human media, which was a, I think there were $20, $25 million advertising agency at the age of like

2425. He was actually the

CEO of Traffic and Funnels. He took that company over from Taylor Welsh, which that was a $30 million

company at one time. Ashton now is co-owner with Eddie Maloof of bad marketing. So they are the

premier digital marketing agency really in our space, in my opinion. I mean, they've just

crushed it. He's spoke on international stages and masterminds. And he's really truly just a

dynamic force when it comes to understanding business. But the things that we talked about here,

so Ashton presented on how to create a moat, which I'll probably share with you with you guys

as the podcast audience, a moat being like a unique system or mechanism that allows you to differentiate

and create proprietaryness within your product and delivery. But after that,

Ash and I sat up on stage. We just did a little interview. So I asked him some questions about

AI. He has some amazing insights on how to use AI in your business for delivery,

for marketing, for automations.

We talked about, you know, content. We talked about paid ads. We talked about strategies to get

clients. We also took some questions from our audience, which are our students, our private

clients, all online health and fitness coaches and all who are doing pretty damn well,

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