#563: Harnessing technology for good with Larry Weber, Racepoint Global
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 16 August 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing these tools for the right reasons.
To help me discuss this topic, I’d like to welcome Larry Weber, Founder & Chairman of Racepoint Global and author of the new book A New Age of Reason: Harnessing the Power of Tech for Good.
About Larry Weber
Larry is a globally-renowned expert on public relations and marketing services. As a founder of several successful integrated marketing agencies, he has cultivated over 40 years of experience. Recognized as a thought leader on the convergence of technology, the web, and communications, he has helped both international and emerging companies become powerhouse brands. Larry's extensive experience in the tech field has allowed him to be at the forefront of technological innovation across several other industries. He founded Racepoint Global in 2003.
Resources
Learn more about Larry's book: A New Age of Reason: Harnessing the Power of Tech for Good: https://www.racepointglobal.com/a-new-age-of-reason/
Racepoint Global website: https://www.racepointglobal.com
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Transcript
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| 0:00.0 | The Agile brand |
| 0:02.0 | Welcome to Season 6 of the Agile brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that |
| 0:22.0 | make brands successful, scalable, customer focused, and sustainable. This is what makes an |
| 0:27.0 | agile brand. I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, marketing |
| 0:32.7 | operations, and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems, an industry leader in full-stack |
| 0:40.9 | technology services, talent services, and real-world application. |
| 0:45.1 | For more information, go to teksystems.com. |
| 0:49.5 | Before we get started, I wanted to let you know that my latest book, Priority is Action, |
| 0:54.1 | Seven Principles for Better Strategies, Decisions, and Outcomes is now available. In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities. After all, our priorities are what we do, not what we say we'd like to do. You can find Priorities Action on Amazon or learn more on my website, |
| 1:11.7 | Greg kilstrom.com. Now let's get on to the show. Today we're going to talk about using |
| 1:18.2 | technology for good in a new age of reason, driven by data, artificial intelligence, and people |
| 1:24.0 | utilizing these tools for the right reasons. To help me discuss this topic, I'd like to welcome Larry Weber, founder and chairman of RacePoint Global, |
| 1:32.1 | and author of the new book, A New Age of Reason, Harnessing the Power of Tech for Good. |
| 1:36.8 | Larry, welcome to the show. |
| 1:38.4 | Hey, it's great to be here. |
| 1:39.8 | Yeah, looking forward to talking about this with you, and congrats on the new book. |
| 1:43.4 | Why don't we get started with you giving a little background on yourself and your inspiration for writing the latest book? |
| 1:49.6 | Sure. |
| 1:50.0 | Well, I'm mostly known in the PR world. |
| 1:52.3 | I had originally started my own company, the Weber Group, which grew to be the largest tech PR from the world. |
| 1:58.1 | It was acquired by Interpublic in New York, at which time I bought about |
... |
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