#562: Empowering the Next Generation of Women in Technology with Cerys Goodall, Vetster

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 14 August 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetster, the world's fastest-growing pet telehealth platform. We'll discuss her strategies for fostering female leadership and building resilient, scalable operations. Cerys Goodall, Chief Operating Officer at Vetster, leverages over two decades of experience driving innovation and transforming pet care globally. As COO of the world's fastest-growing pet telehealth platform, her goal is to create best practices and programs that effectively develop a brand, increase awareness, and achieve market leadership on a global stage. She enhances both employee and customer experiences, connecting millions of pets and owners with expert veterinary care through Vetster's top-rated marketplace. Cerys creates integrated programs for marketing, communications, public relations, client service, business development, and product development teams, ensuring Vetster's continued growth and success. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.4	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to T.E.K systems.com.
0:49.0	Now let's get on to the show.
0:52.0	Welcome to today's episode in which we're going to look into leadership and
0:56.7	empowerment of women in the tech industry with Karis Goodall, Chief Operations
1:01.3	Officer at Fetster, the world's fastest growing pet telehealth
1:04.8	platform. We're going to discuss her strategies for fostering female leadership
1:08.9	and building resilient, scalable operations. Kares, welcome to the show.
1:14.0	Thanks Greg. It's nice to be here.
1:15.0	Yeah, looking forward to talking about this with you.
1:18.0	Why don't we get started with you sharing a little bit about your journey to becoming
1:23.0	C.O. at Vetster and a little bit about your background.
1:27.0	Yeah, thanks so much.
1:28.6	I am probably the most unlikely COO on the planet, I like to say. My background has been quite varied and quite
1:37.4	non-traditional. I spent my early days in biotechnology and had some amazing times working at microfluidics
1:47.7	companies. I morphed into public relations because I realized I'd like to talk
	...

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