The Agile Brand

Welcome to Season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.

We focus on the people, processes, data, and platforms that make

brands successful, scalable, customer-focused, and sustainable. This is what makes an agile brand.

I'm your host, Greg Kilstrom, advising Fortune 1000 brands on MARTech, marketing operations,

and CX, best-selling author and speaker. The Agile Brand podcast is brought to you by Tech Systems,

an industry leader in full-stack technology services,

talent services, and real-world application.

For more information, go to teksystems.com.

Now let's get on to the show.

We are here at E-Tel, Boston, and hearing about all things e-commerce and retail. Today we're

going to talk about the cookie apocalypse that never happened and what Google's decision not to

deprecate third-party cookies means for all those marketers preparing their first-party data

strategies, as well as those consumers out there that

still like their privacy. To help me discuss this topic, I'd like to welcome Jason Gillespie,

head of analytics and data science at RTB House. Jason, welcome to ETEL Boston, and welcome

back to the show. Well, thank you, Greg. It is great to be here, and I look forward to discussing

third-party cookies, everybody's favorite topic right now. I know, I know, as if we weren't

sick of talking about it already. We're going to dive in a little bit more here, especially with,

you know, Google's relatively recent news and stuff. But before we do that, for those that didn't catch you last time

you were on the show, why don't you give a little background on yourself and your role at RTB House?

Sure. So I am our head of analytics and data science, as you mentioned, and that means I'm heavily

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