I would hardly ever recommend going to an event if it's purely networking because then in order for it to be a good use of your time or money.

You're putting all of your eggs in the basket of am I gonna meet one or two great people and chances are pretty good that that's not going to happen.

Welcome to the art of charm. I'm your host Jordan Harbinger.

Today we're talking to my friend Derek Coburn. He's a good friend of mine. A really good networker who runs a group in DC Washington DC called cadre.

Which helps professionals connect and send each other business among other things and have a whole lot of fun. I might add it's also a really great example of the concept of social capital that we talk about here on a.o.c.s so often in action.

You should listen to this episode if you realize like us that many people spend way too much time.

Developing new relationships when time might be better spent on their existing relationships will discuss why that works how it works and ask you tricky questions like how well do you really know your best clients.

How well do they know how they can help you and this goes for job seekers as well not just for people generating business will also talk about unlocking the power of dormant ties how to get the most out of networking events the pro tip here is bringing an existing connection or client and last but not least how to host networking events are client appreciation events as a way to meet more people that can offer value to you offer value to your business offer value your job hunt and vice versa so enjoy this one with Derek Coburn.

And by the way if you're new to the show we'd love to send you some top episodes and the art of charm toolbox where we discuss things like reading body language nonverbal communication the science of attraction negotiation techniques networking mentorship influence persuasion tactics and everything else we teach here at the art of charm in the US just text charmed to 3 3 4 4 4 that C H A R M E D to 3 3 4 4 4 everywhere else go to the art of charm dot com also at the art of charm dot com slash podcast you can find full

of the show notes for this and all previous episodes all right here's Derek Coburn.

All right Derek thanks again for coming back on the show we had you how long ago was our last interview do you remember like may of 2014 around the time my book came out.

Okay cool so it's been a minute and we talked a lot about networking relationship development something that you're really really good at.

Running theme here on a OC as well on the art of charm is always developing relationships creating relationships networking in a way that's not shmuzi but very real and you brought up an interesting point pre show which is that one of the largest obstacles in business today is in difference do you want to just dive into that first.

Sure yeah and first of all thanks for having me back Jordan love your show and it's interesting like when I was on the first time I hadn't listened to it all that much and now it's like as we become friends and you know I've expanded my podcast is definitely one of my go to.

I like what you're doing I learned from you and your people all the time so awesome i'm glad to hear that yeah happy to be here so yeah what I was mentioning earlier was that I feel like.

For most businesses that our biggest competitor is in difference or in action meaning that a lot of our ideal clients people if they knew tomorrow we existed and we did things the way we do them they would jump at the opportunity to work with us.

But we're just not on their radar they currently don't perceive a need for what it is we provide and I think that there's a lot of gold and a lot of potential and finding ways to get in front of these people and disrupt that in difference if you will.

Yeah it's it's kind of the story of my life right because this has tentacles this idea does that reaches out into branding like maybe they don't think they need it because they don't understand your brand or marketing same thing there the marketing is not effective so they don't.

Get it they don't see the urgency or the reason to make any kind of switch etc and also because it's easier to not expend energy than it is to expend energy and very few people are constantly researching and looking for something better than they already have.

It doesn't seem to happen that often and maybe when you're young and when you're dating that's the only counter example I can think of right now but for a lot of us especially in our business we're very very rarely looking for some.

That can replace a current solution especially if it's not something that excites us right like financial management or tax planning usually it's I got that cover that I don't really want to think about it anymore.

Exactly I mean that's one type of business you know on the flip side which is not as interesting as sort of the businesses that have evolved where they're almost like a unicorn there's not a lot of direct competition but at the same time there's not a lot of people that are actively seeking them but then they say oh I have a CRN that does not have a lot of money.

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