56. Lean Messaging: How Simple Messages Really Stick

Think Fast Talk Smart: Communication Techniques

Think Fast Talk Smart

Communicating, Influence, Career Skills, Career, Business, Education, Leadership, Careers, Communication, Career Growth, Public Speaking, Language Learning, Improv

4.7 • 711 Ratings

🗓️ 12 April 2022

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Communicating for startup success.

Transcript

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0:00.0	Hi, Matt here. You've invested in your education to grow, advance, and unlock new career opportunities.
0:07.0	But here's the challenge. How do you position yourself to stand out in a competitive job market?
0:13.0	It's not just about what you know. It's about how much you communicate your value, build strategic relationships, and take decisive action.
0:21.7	That's where today's sponsor, Strawberry.me, career coaching, comes in.
0:26.2	They match students and professionals with certified career coaches who will help you refine
0:31.1	your personal brand to confidently articulate your skills and experiences,
0:35.3	to develop a results-driven strategy and stay accountable so you
0:39.8	follow through on networking, applications, and negotiations. Because knowing what to do is one thing.
0:46.4	Having a coach to push you forward, that's how you create real momentum in progress.
0:51.9	Visit strawberry.m.m.m. TFTS and claim your $50 credit. That's strawberry.
0:59.1	dot me slash TFTS. S. Scary fun was the motto for one of the startups I worked for back in the day.
1:09.7	Many who choose to create and build organizations
1:12.7	can surely relate to this idea. Hello, I'm Matt Abrahams, and I teach strategic communication
1:19.4	at Stanford Graduate School of Business. Welcome to Think Fast, Talk Smart, the podcast. I am
1:26.8	incredibly excited and honored today to chat with Steve Blank.
1:31.3	Stephen is an adjunct professor at Stanford in the Department of Management Science and Engineering.
1:36.7	He teaches courses on lean startups, innovation, and entrepreneurship.
1:41.3	He is credited with launching the Lean startup movement and is the author of
1:46.0	The Four Steps to the Epiphany, the startup owner's manual, and holding a cat by its tail.
1:52.9	Welcome, Steve. Thanks for having me, Matt. You've been an entrepreneur for over 45 years,
1:59.1	founding or co-founding eight businesses and helping countless
2:02.6	others. You mentioned this lean startup methodology. Can you summarize that approach and what it
	...

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