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The StoryBrand Podcast

#56: David Covey and Stephan Mardyks—7 Traps That Can Tank Your Success (And How to Avoid Them)

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 7 August 2017

⏱️ 49 minutes

🧾️ Download transcript

Summary

Running a company can sometimes feel like a treacherous journey.

A bad financial decision will cost you a ton of money. If you don't give enough attention to your relationships, you might lose your family. And a lack of focus sucks away precious time.

It'd be so much simpler if you had a map to guide you through it. Some sort of blueprint to show you where you might fall so you can avoid the hassle of trying to dig your way out.

That's why I'm thrilled about this episode of the Building a StoryBrand podcast with David Covey and Stephan Mardyks, co-authors of Trap Tales: Outsmarting the 7 Hidden Obstacles to Success. In this episode, they highlight the major traps business leaders slip into and show you how to steer clear of them.

Listen now so you can avoid these common pitfalls and save time, money and your relationships.

http://buildingastorybrand.com/56

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the enemy and

0:14.4

creating a clear message is the best way to grow your business I'm your host

0:18.0

Donald Miller I'm joined by my co-host jay jay jay jay jayor

0:20.9

jay jay jay jay done. What is the number one way that you think people screw up their lives?

0:27.0

Ooh. Good question, right? Yeah, what's the number one way? I think the biggest thing for me that annoys me with people where I just see them stuck over and over again is when they get

0:36.7

stuck in a cycle of cynicism. Like being just...

0:41.0

They're overtaken by it. Like I think the critical thinking is fantastic.

0:45.2

I think cynical thinking actually leads towards a downward spiral.

0:48.9

I 100% agree.

0:50.1

I think cynicism is a cancer.

0:52.1

Yeah, I look at a lot of people who like I grew up in high school with and staying in our hometown, it's a small hometown, there's a lot of people who actually really love it and it's great, but there's a lot of people who just like wanted to leave and never did

1:04.0

they just like never took that leap of faith to do something different and I

1:08.4

listen to them talk and they're just so cynical you think it comes out of

1:12.0

fear you think cynicism comes up?

1:13.0

Oh huge, huge. Yeah, because it's a defense mechanism because you're looking for all of

1:17.0

the ways that everything's going to go wrong and then you start pointing it out and

1:20.6

then you just start thinking that way all the time. It's an excuse too. It's like well now it's

1:24.0

an excuse too. like well you know that'll never work for me because blah blah

1:27.0

I remember reading an interview it was a journalist

1:30.0

who got in a car with Matthew McConaughey and drove from LA to Austin, Texas.

1:35.0

Where Matthewists...

1:37.0

That would be a fun opportunity, right?

...

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