#55: Seth Godin—5 Huge Paradigm Shifts that Will Change the Way You Do Marketing
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 31 July 2017
⏱️ 46 minutes
🧾️ Download transcript
Summary
This week, we're honored to welcome Seth Godin to the Building a StoryBrand podcast. Unless you've been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.
And in an industry that can be so noisy, cheesy, and in-your-face, Seth's thinking stands out. It's deep and it's well-reasoned. And it's humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them.
In this conversation, Donald Miller and Seth Godin cover a lot of ground, including:
*How to ship your projects quickly without sacrificing quality
*Why the old models of marketing are failing and what it takes to succeed today
*The psychology behind why people buy (most of us miss it)
*The perils of not understanding the world we're marketing in
*Why now is an ideal time to be a creative person
At every point in the conversation, Seth challenges us to think differently about marketing. And when we do, we'll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers. Listen now!
http://buildingastorybrand.com/55
Transcript
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| 0:00.0 | Welcome to the Building and Story Brand podcast where we believe if you confuse you'll lose noise is the enemy and |
| 0:14.0 | creating a clear message is the best way to grow your business I'm your host |
| 0:18.0 | Donald Miller I'm joined by my co-host jay jay jay jay jay Peterson, hi JJ. Hi, Jay. Listen, are you a perfectionist? |
| 0:23.0 | No. |
| 0:24.0 | No, I am not. |
| 0:26.0 | In any area, because I tend to be a perfectionist in some things but not in others. |
| 0:29.0 | Yeah, I mean, I guess I like excellence, but I would say I am am not a perfectionist I get to the point |
| 0:34.6 | where I think the scales tip because I can continue working on something over and |
| 0:39.0 | over again but the scales tip to where it's a law of diminishing returns. I want to get something out there and I have this a little bit from my experience |
| 0:46.2 | working with people and writers in Hollywood because you think you hand them the perfect thing and |
| 0:51.7 | Oh, they're gonna the end product yeah |
| 0:54.4 | the so much red lines then the director changes so you actually have to be willing to |
| 0:58.8 | let go and so you can't just like spend time getting it to what you think is perfect because |
| 1:04.8 | other eyes are going to get on it and they're going to use it the way that they |
| 1:07.5 | want to and so I feel like get something out there get eyes on it get people |
| 1:11.9 | practice using it get the experience going, and let it become |
| 1:15.6 | perfect in the process of being used. |
| 1:17.6 | It's so funny, I've come so far, because I used to think that a real artist, a really good |
| 1:22.0 | artist, is basically going to be a |
| 1:23.2 | perfectionist. I mean you're just not going to let this thing go. My books would |
| 1:26.2 | rarely need very much of an editor. I mean they got to correct my bad |
| 1:29.5 | spelling or something like that, but you know what, just hone it in, hone in for two years. You know I've worked on the same |
... |
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