#558 S2 Episode 427 - WRITE IT RIGHT: Proper Messaging For Every Personality, 36 Times The Fun

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 2 February 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

36 IS A LOT, HOW DO YOU DEAL WITH THAT? It’s all about personality types and reply rates between Tyler Lindley and Collin. In this episode, Collin discusses the logic behind people’s preferences in messaging such as being detail-oriented, being very particular with grammar, and going nuts over bullet points. Collin reveals that there are actually 36 personality types that you have to deal with when it comes to writing the right message, and you will learn more about them in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTS COLLIN: 36 PERSONALITY TYPES TO DEAL WITH “When we're talking about personality, it's not so black and white. Between the models that we use in Humantic, there are 36 different possible variations of personality…” Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.7	My name is Colin Mitchell and welcome to sales transformation, a daily
0:41.6	podcast with the best moments from the most respected people in the sales world.
0:46.1	The goal of this show is to give you a daily dose weekends included in 10
0:50.6	minutes or less to help transform the way you sell. I hope you enjoyed today's
0:55.2	episode and now to David to tell you what you can expect in today's episode.
1:05.4	Come to think of it, 36 is a lot. Now how do you deal with that? Well it's all about
1:09.5	personality types and where play rates between Tyler and Lyndy and Colin. In this episode,
1:14.9	Colin discusses the logic behind people's preferences in messaging, such as being
1:20.2	detailed oriented or being very particular with grammar and going us over bullet points.
1:26.0	Colin reveals that there are actually 36 personality types that you have to deal with when it
1:31.9	comes to writing the right message. You will learn more about them in this latest episode
1:36.9	of sales transformation. I want to go back and double click on the bullet points because
1:44.2	I'm clearly a bullet point guy and now I want to know why. You've connected bullet points
1:51.3	in messaging to personality type and you're saying some folks love that. Others don't
1:57.6	like it at all. I guess I want to know more. Who does like bullet points? What personality
2:02.6	types like it? What don't? I'd love to just dig into that a bit deeper.
	...

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