YOU GOTTA LOVE IT TO BE GOOD AT IT While interviewing Collin about cold-calling, Marki Lemons recalls her own experience with a cold-caller where she resonates with the importance of having a positive mindset toward it. Marki shares the story of this cold caller who built a great rapport with her because he is happy and loves his work. Collin affirms this by explaining that you can only be good at cold calling if you find a way to really enjoy it. Find out more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTS MARKI: IT WAS NOT HIS JOB, IT WAS HIS CAREER “It was the most pleasant conversation because of the rapport that he built. And it wasn't like that same dry person who's always calling me. He actually had a little pep and personality in his tone. And what I gathered from all of our conversations was he liked his job. But what I learned was that he came from AT&T. So this wasn't just a job, this is his career, and he took his career seriously. So when I go back and think about it, I need to change my mindset.” COLLIN: MAKE IT YOURS, DESIGN THE CALL YOUR WAY “You got to start to bring your own flavor, your own style, bring yourself into the conversation, how I use a permission-based opener may not be the way that you know, somebody else would. Does everybody want to say what's the perfect script? Well, the perfect script is however, you're going to feel most confident in delivering it, because what you say matters a bit, but how you say it matters far more than what you say.” Connect with Marki Marki Lemons | National Association of REALTORS ® Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok