He started his first gym out of a 500 square foot storage closet.

Push, we got it, come.

I worked his ass off to build a world-renowned brand while becoming a legend in the sports performance industry.

It took 12 years of working my off to turn this little gym into a world-renowned place.

And I'm not going to be satisfied until we are,

number one in the world, in the country on this block everywhere.

Damn!

I'm not trying to blend with the crowd.

I'm trying to make an impact in this industry.

And now he's bringing his personality, passion, and expertise to you through this powerful podcast.

Welcome to the Industrial Strength Show.

Here's your host.

Joe to Freiko.

Hey guys, welcome to episode number 554 of the Industrial Strength Show.

And happy New Year to you all.

I was going, just like last week, I was thinking about posting a old show, a pre-recorded show,

but I decided to hop on here and record a fresh new show to start the new year because quite frankly,

with all the health and fitness related noise and BS and distractions on social media this week.

I just felt the need to touch base with you guys and just remind you all of what is really important for those of us who are truly committed to getting in the best shape of our lives

in 2026 and maintaining our health long term.

So while the rest of the world is pushing things like detoxes and peptides and ice baths and other quick fixes.

Uncle Joe D. is here to bring everyone back down to earth, simplify things, and remind you of the,

...