He started his first gym out of a 500 square foot storage closet.

Push, got it, come.

I worked his ass off to build a world-renowned brand while becoming a legend in the sports performance industry.

It took 12 years of working my...

...to turn this little gym into a world-renowned place.

And I'm not going to be satisfied until we are, number one, in the world, in the country on this block everywhere.

Damn!

I'm not trying to blend with the crowd.

I'm trying to make an impact in this industry.

And now he's bringing his personality, passion, and expertise to you through this powerful podcast.

Welcome to the Industrial Strength Show.

Here's your host.

Joe to Freiko.

Hey guys, welcome to episode number 553 of the Industrial Strength Show.

First off, Merry Christmas to you all.

And if you are surprised or confused right now, whether or not this is a new episode or a replay

from years past, this is your boy, Joe D. I.R.L. As the kids say, in real life. This is a new show.

While I am a man of my word and words matter and I am someone who prides myself on doing what I say I'm going to do,

this is one of those exceptions to the rule where I'm going back on my word.

Even though last week I told you guys I was not going to record a new show this week.

I was going to replay an old show from years past.

I decided against that because,

...