552: She Went From $0 to $15M Selling Eyeliner | Iris Smit [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 21 February 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Iris Smit, founder of The Quick Flick, shares her inspiring journey of creating a multi-million dollar beauty empire from her dorm room. Iris opens up about her struggles with self-doubt, turning down a Shark Tank deal, and hitting rock bottom before rebuilding her business from the ground up. Learn how Iris leveraged influencer marketing, radical transparency, and community engagement to grow her brand organically. This episode is packed with actionable insights on resilience, innovation, and building a standout brand in a competitive market.. Listen to Nathan and Iris discuss: - How Iris bootstrapped The Quick Flick with $10,000 - Leveraging influencer marketing to create viral moments - Turning down a Shark Tank deal and navigating the aftermath - The role of authenticity and storytelling in brand building - Scaling a beauty brand while maintaining a lean team - Expanding into new product categories and markets - And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	On paper, everything looked amazing.
0:02.0	I was on shark tearing for God's sake,
0:03.0	and my business was doing sexually well.
0:05.0	But I think it was coming from an unhealthy place
0:08.0	where it was like, well, when I do this
0:10.0	and when I hit this milestone, then finally I'll feel happy.
0:12.0	I really hit rock bottom and I remember driving home really late at night going.
0:16.0	I just wish there was a reset button on my life.
0:19.0	So there was a real shift in my entire life, to be honest.
0:22.5	That forced me to sort of restructure the way I was running my business,
0:25.9	the people I was hiring.
0:27.3	My entire approach to my business completely changed.
0:30.1	I think when you don't listen to that gut feeling,
0:32.0	like I've learnt since then, the universe bitch slaps you and comes back to bite you.
0:40.0	Hear the stories. Learn the proven methods and accelerate your growth and future through
0:46.2	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
0:54.1	Look, talk us through the quick flick. You've created Nathan Chan.
0:57.3	Look, talk us through the Quick Flick.
1:04.4	You've created this amazing brand, but it was really about gaining ownership over something in your life.
1:05.4	So take us back to the moment when you first came up with the idea and really just bringing the brand and the
1:13.1	product and turning that process into reality.
1:16.0	So yeah, the brand came to me in 2017 when I was studying architecture.
	...

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