553: His Multi-Million Dollar DTC Playbook That Launched MrBeasts Feastables | Nick Sharma

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 28 February 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Nick Sharma, founder of Sharma Brands, shares his incredible journey from managing celebrity social media accounts as a teenager to becoming one of the most sought-after names in direct-to-consumer (DTC) marketing. Nick dives into the strategies that helped him scale brands like Hint Water and Feastables, including the importance of building trust, leveraging content for conversions, and mastering customer retention. Entrepreneurs will gain actionable insights into creating standout DTC brands, understanding the power of creative content, and executing innovative marketing campaigns. Listen to Nathan and Nick discuss: - How Nick turned his passion for social media into a thriving career in DTC marketing - Scaling Hint Water’s online presence from 80 to 5,000 new customers a day - The secrets behind Feastables’ record-breaking launch on Shopify - Practical tips for building trust and creating organic content that drives sales - Nick’s “Grandma Test” and “Drunk Funnel Test” for ensuring seamless user experiences - And much more DTC business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	Hear the stories. Learn the proven methods and accelerate your growth and future through
0:07.0	entrepreneurship. Welcome to the founder podcast with Nathan Chan. Nick Sharma, welcome, man. As we were sharing offline, we met about 10 years years ago it's been incredible to see your journey from
0:23.3	afar um so you started managing social media accounts for celebrities at age 15 that's how you kind of
0:31.5	got your i guess your four-eye into marketing um how did you get into that like it and why did you get started
0:39.5	at such a young age? Well, first of all, thanks for having me. It's cool to be on the founder
0:43.5	podcast now. So yeah, I mean, you know, when I was 15, I was in high school and all the kids
0:53.6	around me were getting into MIT and Stanford and Yale and Princeton and UC Berkeley, you know, all these great schools.
0:59.8	And I thought there's no way my grades are going to let me get into any of these schools that, you know, all these other kids are getting into.
1:06.4	And so I thought, well, you basically go to school so that you can go get a good job and you
1:12.3	get a good job so that you can support your family and send your kids to school and tennis
1:16.7	camp and all these random things.
1:18.8	So I thought, well, if the end game is just to make money, then I wonder if I can start
1:21.4	making money now.
1:23.2	And for some reason I had this thought that like if you're famous, it's easy to make
1:27.8	money, but I was like, I can't sing. So maybe that's not going to happen. So then I thought,
1:32.4	what if I can work with singers to do some of their marketing or help them on social media? Because
1:36.8	that was something I was pretty fond of. And it started with just cold emailing random people. And
1:44.0	you know, some of the people I worked with early on were random SoundCloud rappers or people who had some level of following on the internet, but nothing too major.
1:51.0	And eventually, one thing leading to the other, ended up working with some larger artists and celebrities on their social media strategy and what
2:01.8	they were posting. And, you know, me as a person is always like, I see something and I'm
2:06.2	like, how can I do more? So then, you know, it was like I would go into Photoshop and start
2:10.0	designing what the posts look like and trying to figure out how we drive engagement higher.
	...

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