551: From $0 to $30M in 3 Years Selling Fashion | Aimee Smale [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 14 February 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → http://www.foundr.com/startdollartrial ✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? https://foundr.com/pages/coaching-start-application → Already selling and want to scale? https://foundr.com/pages/coaching-growth-application What You’ll Learn in This Episode In this episode, Aimee Smale, founder of Odd Muse, shares how she went from designing £10 logos to building a £24M self-funded fashion brand. She reveals: ✅ How she launched Odd Muse with just £12,000 and no investors ✅ The pre-order strategy she used to scale profitably ✅ How she handled copycats like PrettyLittleThing ✅ The power of organic influencer marketing ✅ Her approach to community-driven brand building If you’re an entrepreneur looking to build a high-growth eCommerce brand, this interview is packed with insights on organic marketing, brand positioning, and scaling without outside funding. 📩 How We Can Help You Scale Your Business Faster 🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+? Start your $1 trial today → http://www.foundr.com/startdollartrial 💡 Prefer a custom roadmap and 1-on-1 coaching? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application 🔗 Connect With Nathan Chan 📸 Instagram → https://www.instagram.com/nathanchan 💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/ 🔗 Connect With Aimee Smale & Odd Muse 📸 Instagram → https://www.instagram.com/aimeesmalex 💼 LinkedIn → https://www.linkedin.com/in/aimee-smale-330565134/ 🎯 Follow Foundr for More Business Growth Strategies 📺 YouTube → http://bit.ly/2uyvzdt 🌍 Website → http://www.foundr.com 📸 Instagram → https://www.instagram.com/foundr/ 📘 Facebook → http://www.facebook.com/foundr 🐦 Twitter → http://www.twitter.com/foundr 💼 LinkedIn → https://www.linkedin.com/company/foundr/ 🎙️ Podcast → http://www.foundr.com/podcast

Transcript

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0:00.0	Back to when it was just me starting the brand.
0:02.3	I did my website myself.
0:03.7	I did the brand of myself.
0:05.0	And I was asked, do you need a couple days?
0:06.9	Do you need to hear back from investors?
0:08.6	And I was just like, no, it's just me.
0:10.8	It is scary.
0:11.7	And I sit at night and I think, what if this doesn't work out?
0:14.4	What is going to happen?
0:15.4	All I kept thinking was, I don't need anyone else to help me. I'm going to speak directly to these people. I'm going to sell them this brand. The amount young people are spending on these websites like pretty little thing, boo-hoo, could be better spent elsewhere. And when you're putting yourself up to brands that have been running for a long time, how am I competitive? What is different about my brand? No one's got me, Amos Now, in their brand.
0:38.1	You are your biggest advantage, no one is you.
0:40.4	If you were to ask me with what I enjoy most about my job,
0:43.5	it is being that face of brand to the community.
0:49.7	Hear the stories.
0:51.4	Learn the proven methods and accelerate your growth and future through
0:55.6	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:03.4	First of all, Amy, thank you so much for taking the time to speak with me today. So let's talk
1:08.5	about the odd muse. You started that brand by selling $10 pound
1:14.3	logos during the pandemic. So it's not that long ago and it is a massive brand now. See you guys
1:20.7	everywhere. So take us back to the early days. What inspired you to start a fashion brand and what
1:26.9	kept you motivated to make it a full-time
1:28.8	business? I think for me, I was working at ASOS at the time. And for me, I just graduated
	...

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