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Sales Transformation

#551 S2 Episode 420 - DEAL OR NO DEAL? Keep Winning Deals With The Right Personalization

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.02.1K Ratings

🗓️ 26 January 2023

⏱️ 9 minutes

🧾️ Download transcript

Summary

DID YOU JUST LOSE A DEAL THAT YOU THOUGHT WAS GOOD AS SOLD? What do you think went wrong? Sometimes it’s about how you communicate. What do we mean by communicating? In this episode, Collin talks about 2 things. First is the difference between a Chief Evangelist and a Sales Leader. Second, one factor that makes or breaks a deal is not really your knowledge of the product, it’s how you communicate. Collin emphasizes the importance of selling to the person, authentic personalized selling, not the patterned and automated persona selling, that brings the win. Learn more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTS COLLIN: A SMALL CHANGE CAN MAKE A HUGE DIFFERENCE “The default for most sellers, is to just show up and use the communication style and preferences that they prefer, and that's why a lot of sellers end up feeling like they mesh with certain prospects, and they don't with others. But if they just changed things a little bit to communicate in the way that that person likes to receive and process information, it can make a huge difference.” Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Transcript

Click on a timestamp to play from that location

0:00.0

Sellers are told to sell to the persona, but what if there was a better way to be

0:06.2

more authentic by personalizing the entire sales process all the way from

0:11.5

prospecting to closing.

0:13.7

Humantic AI makes this possible. You can gain personality insights that enable

0:20.1

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

0:26.4

your free trial so you can book more meetings and close more deals.

0:37.7

My name is Colin Mitchell and welcome to sales transformation, a daily

0:41.6

podcast with the best moments from the most respected people in the sales world.

0:46.1

The goal of this show is to give you a daily dose weekends included in 10

0:50.6

minutes or less to help transform the way you sell. I hope you enjoyed today's

0:55.2

episode and now to David to tell you what you can expect in today's episode.

1:05.5

Okay, did you just lose a deal that you thought was good as sold? What do you think went wrong?

1:11.0

You know sometimes it's about you communicating. What do we mean by communicating? In this

1:15.1

episode, Colin talks about two things. First, the difference between a chief

1:20.1

evangelist and a sales leader and second, one factor that makes your breaks a deal is

1:25.7

not really your knowledge about the product. It's how you communicate it. Colin

1:29.6

emphasizes the importance of selling to the person, which is authentic, personalized,

1:35.1

selling not the patterned and automated person is selling that brings the win. Learn more

1:40.6

in this latest episode of sales transformation. I love the language of selling to the

1:47.1

person, not the persona. Super powerful. It's one letter of difference, but it makes a

1:52.1

world of difference in what it feels like to be. I'm a receiving end of that caller,

1:56.1

that message or something else. You got a long way to run with that. I'm excited for

...

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