Sellers are told to sell to the persona, but what if there was a better way to be

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My name is Colin Mitchell and welcome to sales transformation, a daily

podcast with the best moments from the most respected people in the sales world.

The goal of this show is to give you a daily dose weekends included in 10

minutes or less to help transform the way you sell. I hope you enjoyed today's

episode and now to David to tell you what you can expect in today's episode.

Alright it's time to run this show. As the show runner of his own content company,

Rich has his own ways in terms of using his content as means for his business.

In this episode, Rich shares the unique way of doing business and finding prospects

with the distribution of their content. Find out more in this latest episode of sales transformation.

I'm curious how you know as a content company, how are you guys using content in your own

business throughout the entire sales cycle from top of funnel to mid funnel to even

helping close deals. So I think being a content company as we produce a lot of content

and we have a unique way of distributing that content. So I mean you've been always

been listening to the sales, common sales from the hey, always be selling, always be selling.

And that's the pressure you have on all HDRs, all AEs. I think we have taken a bit of a

different route. We've given up on always be selling and we've picked up always be helping.

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