#549 S2 Episode 418 - THE SECRET SAUCE: Get A 236% Boost On Your Positive Outbound Replies!

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 24 January 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

YOU GOTTA GET DOWN TO THE NITTY-GRITTY DETAILS A lot of sellers today write their messaging based on a particular pattern or template that is designed for a persona, but is that enough? What about their differences in writing preferences? How about their desired formats, those things drive them nuts. Today, Collin discusses the secret sauce of boosting your positive outbound replies to 236% with the power of personalization. Learn more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTS COLLIN: THAT’S NOT HOW PERSONALIZATION IS DONE “Most people have sort of a baseline sequence that they're running, which is really typically based more on a persona. This is our ICP, maybe here's their size, here are the problems that we think that they may have, all that stuff is valuable. But what isn't taken into consideration is the variations of different people that are recipients of that message. And that's where you can really see a big lift, is when you personalize to the person.” COLLIN: THE SECRET SAUCE TO PERSONALIZATION “The secret sauce is knowing your prospects and knowing what their personality type is, knowing certain things like, what your subject line should be based on their personality. What do you know? Should you say hi? Should you say, Hey, should you put the first name only? Right? These are all small details that a lot of people think are meaningless.” Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.7	My name is Colin Mitchell and welcome to sales transformation, a daily
0:41.6	podcast with the best moments from the most respected people in the sales world.
0:46.1	The goal of this show is to give you a daily dose weekends included in 10
0:50.6	minutes or less to help transform the way you sell. I hope you enjoyed today's
0:55.2	episode and now to David to tell you what you can expect in today's episode.
1:05.4	Well you gotta get down to the new greedy details. A lot of sellers write their messaging
1:10.1	based on a particular pattern or template that is designed for persona. What is that
1:15.7	enough? What about their differences in writing preferences? How about their desired
1:19.9	formats? Well you gotta know that drives them nuts. Today Colin
1:24.5	discusses the secret sauce of boosting your positive outbound replies of the 236%
1:29.5	with a power of personalization. Learn more in this latest episode of sales transformation.
1:40.5	Outbound as you know Tyler is getting harder right for a lot of sales orgs. There's a lot
1:47.5	of noise out there. You know there's a lot of people that are having a hard time
1:52.0	even just getting in the inbox right. And there's a few things that we've seen that can
1:59.0	really make a big difference in a few different ways to and 236 is average. We've seen
2:05.0	even higher like we just ran a pilot where a team had almost you know a 300% lift in
	...

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