What's up, guys. Welcome to the FitBiz podcast. Today I'm going to do something a little bit different.

I'm going to share some recordings, some clips from one of my open office support calls in IFCA.

So these are basically where students come on, they get questions answered. I coach them one-on-one live.

And oftentimes our team are always telling me, man, you should like share these as podcasts. They're so useful. It could be so valuable and I just

always forget. So I'm doing that today. So ultimately the questions that I'm going to share here

and my answers are for a few things. Number one, why you shouldn't necessarily niche at the start

of your business and how to ultimately blend your personal with your business on social media.

So what I'm going to cover here in these two clips, number one, how specific of an ideal client should you have when starting your business on social media. So what I'm going to cover here in these two clips,

number one, how specific of an ideal client should you have when starting your business?

Can being too specific actually hurt the chances of you getting clients? Number two,

how do you make your offer more unique and stand out? Okay, because you have to have a way to

stand out through how you do things and how you do things and help your clients get

results in a way that's different than what they've tried and seen in the past. The third thing is

how to use a refined marketing statement or your core marketing thesis, which is essentially

old way versus new way, why you're failing currently and what you need to do instead to have

success and how to use this in your marketing often and

always to pitch your offer, to get more clients and to get clients to like literally hurl their credit

card at you because it'll make them realize like this logical epiphany like, oh, I see why everything

that I've been trying is not working. I need to go with your way. All right. The fourth thing,

so that's like the first clip. So the first clip is going to cover those

three things. The second one is going to be, look, how do I separate my personal life from the one that I've

shared on social media? How do I transition what I've done already on social media into my business?

...