548: He Made $20M in a Year Selling Supplements | Caleb Marshall [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 24 January 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Caleb Marshall, founder of Tropeaka, opens up about his journey from battling chronic fatigue to building a global health brand. After discovering the life-changing benefits of quality nutrition, Caleb and his co-founder launched Tropeaka to make healthy living accessible and appealing. Caleb shares his insights on scaling a brand with no initial marketing budget, leveraging influencer marketing, and competing in a saturated wellness market. Listen to Nathan & Caleb discuss: - Caleb’s personal health journey and how it inspired Tropeaka - Leveraging influencer marketing in the early days to grow on a budget - Insights into product development and creating high-quality superfoods - Lessons in competing in a saturated health market with a unique brand identity - Strategies for customer retention and building a loyal community And much more entrepreneurial advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	I was chronically sick. Doctors labelled me with chronic fatigue syndrome, which is a doctor's
0:04.1	polite way of saying I've got no idea what's wrong with you. Absolute exhaustion.
0:07.7	Inflammation throughout my whole body, pain, couldn't run 50 metres without being dizzy.
0:11.9	If you cut out the crap from your diet and replace it with high quality nutrition,
0:15.4	your life will change and an absolute miracle occurred. Within two to three weeks, I was feeling
0:20.4	like a brand new person.
0:21.9	We started out of our apartment. We brought the powders in and then we just filled them in two
0:26.3	pouches. We went from zero dollars to doing over ten million dollars bootstrapped in three years.
0:31.6	And then when we moved into our facility, sales skyrocketed.
0:38.2	Hear the stories. Learn the proven methods and accelerate your growth and future through
0:44.3	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
0:51.8	We've got Caleb Marshall, founder of Trapeka, incredible supplements brand.
0:57.9	He's come down from Sydney, all the way from Sydney to do this interview.
1:02.0	So Caleb, thank you so much for taking the time, man.
1:04.2	Thanks for having me, man.
1:05.3	You're welcome.
1:05.8	So let's start off with your story.
1:10.2	You experienced chronic fatigue in 2011 and that's really what
1:16.5	shaped this brand. Tell me exactly what happened. Yes, it was a very horrible period in my life.
1:22.2	Between 2011 to 2014 for three and a half years, I was chronically sick, doctors labelled me with chronic fatigue
1:28.8	syndrome, which is a doctor's polite way of saying, I've got no idea what's wrong with you.
1:33.5	And that's because it's an exclusionary illness. So they go down the list of different
	...

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