549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 31 January 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems. She opens up about overcoming toxic environments, handling copycats, and the challenges of scaling while maintaining authenticity. Listen to how Taylor Swift’s unexpected endorsement of her signature skort skyrocketed demand and why community trust remains her greatest asset. Entrepreneurs will gain actionable insights on building brands, creating viral content, and navigating the highs and lows of entrepreneurship. Listen to Nathan and Cassey discuss: - How Cassey started Blogilates with a single YouTube video in 2009 and turned it into a fitness empire - The pivotal moment when Taylor Swift wore a POPFLEX skort, leading to 20,000 preorders - Cassey’s transparency about reaching rock bottom and how her husband’s encouragement led to a business turnaround - The importance of maintaining trust and authenticity with a loyal community - Practical advice on creating short-form viral videos that drive sales And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	When you get to such a rock bottom point and you think everything's over, you just have to crawl out one more time.
0:07.8	I was about to quit everything. I felt I wasn't a good CEO. I wasn't a good designer. I wasn't a good
0:13.3	creator. I had lost my backbone and I had lost trust in myself. All I can do is be ahead.
0:20.6	These new ideas, these new inventions, they're
0:22.9	right here in my head. They can follow me, but they can't lead me. Make sure that this thing that
0:27.8	you're putting out into the world is different than the other things that already exist. I feel so
0:32.1	grateful that I get to live this life that wasn't supposed to be.
0:38.2	Hear the stories.
0:40.1	Learn the proven methods and accelerate your growth and future through entrepreneurship.
0:45.9	Welcome to the founder podcast with Nathan Chan.
0:52.0	Well, uh, Kasi, thank you so much for joining us here today. As I shared, we connected well,
0:59.5	well, well back in the day before. Like, you had a big following through blog, Blagallardis,
1:06.8	but you weren't, you weren't really building these two incredible e-commerce empires you've built this
1:12.1	massive fitness empire so i guess the first question i wanted to ask is how did you get started
1:17.0	how did you get into this space around was blog alates how did you start on your journey as a creator
1:21.5	and an entrepreneur and founder all right i'm going to take you through a windy path. It's not straight. But essentially, I started Blagallates back in 2009, and it was not meant to be what it is today. It really was just me, a Pilates instructor who just graduated from college of the degree in biology. And I was moving from the
1:46.6	west coast to the east coast. And my 40 students at the gym were like, Cassie, who's going to
1:51.2	teach us pop Pilates? Because at the time, nobody was teaching that. It was Pilates to pop music, very
1:55.9	dancey on the mat. And so I recorded this 10-minute video, uploaded it to a website called YouTube,
2:02.2	and it was met for the 40 people. But turns out there were thousands of views and hundreds
2:07.0	of comments, and it began this online fitness community. And at the time, I didn't know
2:14.2	really that this was going to turn into a brand. I didn't know really what
	...

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