547: In Retrospect - Building a $200M Selling Swimwear | Erin Deering

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 17 January 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber (Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad. But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built. Listen to Nathan and Erin discuss: How Triangl started on a second date at the beach When their manufacturer stole their idea Why businesses undervalue word of mouth Their “one bikini sale a day” mindset Connecting with Hailey Bieber, Bella Hadid, and the Kardashians Dealing with copycats and competitors How they stayed lean amongst extreme growth Her mental health challenges in coping with success Coaching and mentoring women in business And much more business and personal growth advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	Hey Founder Fam, today I'm diving back into the archives to bring you our episode with Erin Deering.
0:06.8	She's the co-founder of the Global Swimwear Sensation Triangle.
0:11.6	From a spontaneous idea on a Melbourne beach to building a $200 million brand
0:16.5	worn by the likes of Kendall Jenner and Haley Bieber,
0:20.6	Aaron's journey is a true testament to the power of innovative thinking and relentless determination.
0:26.7	In this episode, Erin takes us through how she identified a gap in the market,
0:31.6	launched her brand using the influence effect before it became mainstream,
0:35.8	and really scaled triangle to become a cult favorite with
0:39.5	customers in over a hundred different countries around the world. But behind the meteoric rise,
0:45.1	Erin faced personal challenges. Struggling with identity, burnout and the pressure of success,
0:51.2	she really shares her lessons on all that she learned from walking
0:55.4	away from it all in 2018 to find a deeper sense of fulfillment and purpose. All right, let's
1:02.7	dive in. Hear the stories. Learn the proven methods and accelerate your growth and future
1:08.9	through entrepreneurship.
1:14.3	Welcome to the founder podcast with Nathan Chan.
1:21.4	So, Erin, the first question that I ask everyone that comes on is,
1:25.8	how did you get your job, aka how did you find yourself doing the work you're doing today?
1:33.6	Well, Triangle launched back in the idea launched back in 2011 in Melbourne on a beach.
1:42.5	And my partner at the time, co-founder Craig, we had our second date and I couldn't find a bikini.
1:45.5	Well, actually, no, I went to find a bikini because second date at the beach is kind of, you know, a little bit nerve-wracking. I wanted something nice.
1:49.3	And I went shopping and I couldn't find anything that sat between a surf brand and a higher
1:55.2	like Zimmerman C-Folly kind of price point. So we got on the beach. I ended up finding something.
	...

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