This may be one of the most important episodes you can listen to if you want to have an enduring

business. The three pillars of an enduring business are that it is enjoyable, profitable,

and sustainable. One of the main drivers for my work is to help women business owners have a business

that creates wealth not only for themselves, their families, their communities, but also for

future generations. That cannot happen if you don't stay in business. It is my passion to help you create a business

that pays you both a market-based wage and profit. If you do not spin off enough profit from your

business, it will not make financial sense for you to stay in business.

And I want you to stay in business, my friend.

Our accountability coach, Elizabeth Cook, joins me today, and we hope that through this episode,

we can normalize talking about money and understanding our business finances and being

okay with creating wealth. Yes, it is okay to do that. If you find this episode valuable,

would you please share it with one other woman business owner today? I would be so honored

if you would do that.

Together, we can change the world. I really believe that women can change the world.

But we need profit to do that. Let's go.

Before we dive in, may I welcome you to the Biz Chicks podcast, which has been a free resource

for women entrepreneurs since 2014. I'm your host, Natalie Eckdal. I'm a business strategist,

former competitive swimmer, out-of-the-box thinker, author, speaker, mama, caregiver, MBA,

and CEO of BizChicks, Inc. My passion is helping women's service

entrepreneurs grow and scale their businesses to first six figures in revenue and then six

figures in profit. We help you do this so that you can build wealth, have a greater impact, and create more time for your

VIPs. My VIPs are my husband Mark, our three kids ages 6 to 19, and our two sibling, Bengal cats.

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