Hey guys, welcome to episode number 543 of the Industrial Strength Show.

I'm expecting a great one here today because in just a few minutes, my man Smitty is going to be hopping on here with me.

And together, we are going to give you a behind the scenes look at the methods behind the built

different madness.

And most of you know by now, built different is my newest program, which drops on the Team Forever Strong app this Monday, October, October 20th,

not August 20th, which I accidentally said like a hundred times last week, but thankfully

every single one of you, like literally,

it felt like every single one of you corrected me, sent me a message, an email, a DM,

which I do appreciate when I say something that's wrong, call me out, let me know about it.

But hopefully you all realized what I meant.

You don't have to wait until next to August.

The program is dropping in just a few days.

But you don't even have to wait until Monday because when Smitty hops on here, we're basically going to give you a,

I'm sure, a thorough behind the scenes look at what really goes into the development of a high

level program like this. You know, the thought process, how did I decide to come up with this program,

this very unique split that was used, a training split that I literally have never used

before in 40 years of training.

I'm sure we will talk about some of the specific exercises and techniques that are

featured in this program.

Why I decided to go with a very low volume approach with this program.

Why there is a full vanity day in this program.

You know, we were constantly talking about longevity and training for function and

...