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A Well-Designed Business® | Interior Design  Business Podcast

540: Robin Baron: Strategic Thinking on Product Development

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 12 May 2020

⏱️ 63 minutes

🧾️ Download transcript

Summary

Welcome to A Well-Designed Business! LuAnn’s guest is Robin Baron, who first joined LuAnn in episode #32. Robin is a #smartlady with an incredible body of work which includes being a celebrity interior designer, lifestyle expert, and a luxury home-furnishings designer. Based in NYC, Robin always brings a striking sense of fashion and style to everything she does as a successful interior designer. Robin knows that flexibility is important, so customization is available in almost every piece in her collections. Celebrating 30 years in business Robin could have spoken on several topics but chose her strategy for designing and bringing a product to market. If you have ever dreamt about designing your own product, please, get a pen and paper for this show. Robin truly shares every aspect that you must consider before you set out on this path. Her advice is well earned and it is easy to hear the depth and breadth of her experience as a thoughtful business woman! Robin thrives on creating homes that are unique and fabulous while maintaining a warm and inviting atmosphere. Reflecting her motto that “Confidence Begins at Home™”, she prides herself on her ability to capture her clients’ individual personalities and bring positivity into their homes. Robin has significant experience on TV, video, and radio including appearing on HGTV, Bravo, and NBC and has been featured in many print and online publications. Robin is the Brand Ambassador for the NY NOW show, and also tours the country as a spokesperson, speaking to audiences at events both within the industry as well as to the public. She enjoys providing lifestyle and design tips through her award-winning blog “Simplifying Fabulous!™” and her multi-platform social media presence. Show Highlights: There are five categories of products that Robin has brought to market: Hardware Case Goods Upholstery Rugs Lighting You have to set your macro goal, and then from there, set your micro goals, which are the goals that will get you to the bigger goal. Robin addresses licensing and how it needs to be a part of your overall marketing plan because it doesn’t really make you money, initially. Robin shares some tangible advice regarding bringing a product to a market: First, analyze the need in the market for your product idea. Have you looked around to see if anyone else is providing it? Next, are you the one to fill this need? Do you have the solution? Do you have the pockets deep enough to fund your idea and take it across the finish line? Does it fit into your overall goals for yourself and your business? A ‘Robin-ism’: If you don’t take a chance, you don’t get one! You don’t have to be an extrovert to be successful, you just have to know who you are. You’re only as good as the people you surround yourself with. You have to have support. Links : LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! LuAnn’s Window Works - Facebook - Please Follow! LuAnn’s Window Works - Instagram - Please Follow! Purchase LuAnn’s Books Here: The Making of A Well - Designed Business: Turn Inspiration into Action A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Blog Power Talk Friday Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner? Take the “What Level is Your Design Firm” Quiz and Find Out! Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey! Connect with Robin! Robin’s Website Robin’s Instagram Robin’s Facebook Robin’s Twitter A Big THANK YOU to These Podcast Sponsors: Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Set Up a Virtual Appointment with Your Local Sales Representative: Kravet Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company. Previous Episodes: Robin Baron #32

Transcript

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0:00.0

Are you looking to build an exceptional team? Our hiring toolkit bundle at Luannigara.com

0:06.6

forward slash store is your comprehensive source for success. Craft compelling job descriptions,

0:13.8

know the right interview questions to ask, and implement a thorough evaluation process so you

0:19.0

get the right person. These were developed in collaboration

0:22.0

with my cousin Eileen Hahn and based on her 40 years of experience in building exceptional

0:27.2

teams, plus my insights from 1,000 plus interviews, our toolkits are tested and proven. Whether you're

0:35.0

scaling from 1 to 3 or from three to ten or from ten to

0:38.5

twenty, the hiring toolkit bundle provides the guidance that you can use to plan your

0:44.5

hiring strategy effectively. Go to Luannigara.com forward slash store and invest in your success

0:51.7

by investing in the success of your team.

1:06.8

Welcome to a well-designed business.

1:09.1

My name is Luann Nigara, and I'm so glad you found this podcast.

1:12.9

Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.

1:18.8

So I know and I understand the challenges you face in running your interior design business.

1:24.9

I also know that your talent alone isn't enough to ensure your success.

1:30.0

So on this podcast, we talk about strategies and practical steps to help you grow your business.

1:36.4

But make no mistake about it, we have our share of fun here too, mix in with those aha moments

1:41.9

that I love so much. This isn't fluff.

1:44.6

Nobody has time for that.

1:46.3

Whether you are a new interior designer or a season designer, I am here to help you create

1:51.8

and to manage the kind of interior design firm that you dream of.

1:55.7

It's straight talk and it's action.

...

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