#54 - Dan Martell on Buying Back Your Time, Scaling Fast, & Rewriting Your Life Story
Choose Hard
Cody McBroom
4.8 • 812 Ratings
🗓️ 22 May 2025
⏱️ 60 minutes
🧾️ Download transcript
Summary
In this powerhouse interview, Cody McBroom sits down with Dan Martell—serial entrepreneur, investor, and bestselling author of Buy Back Your Time—to unpack the frameworks, philosophies, and systems that helped him go from foster care and jail to building multiple 8- and 9-figure businesses.
Dan shares his full timeline, from being locked up at 15 to founding SaaS Academy (the #1 coaching company for SaaS founders) and launching Martell Ventures, which is on track for a $1B valuation. He opens up about the darkest moments of his life and how they forged the mindset required to dominate business and buy back his most valuable asset: time.
In this episode, you'll learn:
Dan Martell’s exact playbook for time management and business growth
Why most entrepreneurs hit a breaking point—and the specific revenue/team size where it happens
The Buy Back Blueprint, including the Time Assassins, Replacement Ladder, and Email GPS
The truth about delegation, leadership, and scaling without burnout
What’s next for Dan and how he continues to build even bigger
Whether you're an entrepreneur scaling to 7 figures, a fan of Buy Back Your Time, or someone chasing personal growth, this conversation will shift your mindset and supercharge your strategy.
You can follow Dan Martell on IG @danmartell
And grab your copy of Dan Martell's Book, Buy Back Your Time, at https://amzn.to/4dsyzJF
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Transcript
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| 0:00.0 | Welcome to the Choose Hard Podcast. The one and only fitness and nutrition podcast that goes way beyond just training and nutrition. It helps you choose hard every day, transform your body and your mind. Today we are interviewing a phenomenal guest, somebody with an unbelievable amount of experience, education, and advice on how to be a better entrepreneur, how to be a better CEO, |
| 0:22.2 | how to manage your time, how to generate real wealth. Today we're talking to Dan Martel, |
| 0:26.8 | the author of Buy Back Your Time, which is one of the books that I have recently read that has |
| 0:32.2 | really shifted how I do a lot of things. I mean, it's probably one of the most eye-opening books for entrepreneurs |
| 0:39.5 | that I've ever read. And I've read a lot of books on business, marketing, productivity, entrepreneurship, |
| 0:45.1 | all that kind of stuff. So I highly recommend you check out his book. I'm going to link this in the |
| 0:48.3 | description, as well as a couple bonus offers that he mentions throughout the podcast as in his |
| 0:52.7 | Instagram, some of his content, |
| 0:57.5 | his website, everywhere you can find him. But Dan Martel is an inspiration. He has an unbelievable story. He's been through hell and back. He's built multiple companies. He |
| 1:01.0 | owns a venture company where he helps software companies build, create, and then sell. |
| 1:06.5 | He coaches individuals. He speaks in front of thousands. I mean, he has an unbelievably |
| 1:10.7 | impressive resume, a wealth of knowledge, and a lot of wealth from... He coaches individuals. He speaks in front of thousands. I mean, he has an unbelievably impressive |
| 1:11.3 | resume, a wealth of knowledge, and a lot of wealth from generating and building and creating |
| 1:17.4 | businesses and teams and leading people. But the coolest part of all is that he never sacrificed |
| 1:22.4 | his own happiness. He has a happy family. He has a father, a husband, and he does what he enjoys. And I think |
| 1:28.8 | that is one of the most inspiring things is that he is successful across the board, not just through |
| 1:33.5 | money, but he's very successful financially as well. And we're going to hear that today. We're going to |
| 1:37.0 | learn about his story. We're going to talk through his hardships and how he got to where he is today. |
| 1:41.0 | And he's going to give you some of the best advice on entrepreneurship that has ever been given on this podcast. |
| 1:46.7 | I'm very, very excited for you to listen to this episode with the one and only, Dan Martel. |
| 1:52.7 | The greatest things in life all start with a challenge. |
| 1:56.3 | You must accept that everything is hard before it gets easy. |
... |
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