539: [coaching] How to Specialize Her Leadership Consulting and Executive Coaching Firm with Shireen Motara
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 1 September 2022
⏱️ 56 minutes
🧾️ Download transcript
Summary
Does your network know the best way to refer you business?
Today, my $ix Figures Lab client, Shireen Motara, joins me in this on-air coaching call as I help her navigate how to specialize in her services so that she can become highly referable and attract her ideal clients.
Join Shireen and I in this episode to hear how you can break through mindset limitations and keep a stable income while transitioning to a specialized niche.
CLICK HERE to apply to work with Natalie in $ix Figures Lab.
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This episode was first published at BizChix.com/539. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | What do you do when you have a capability of doing a lot of different types of work for a lot of |
| 0:06.6 | different types and sizes of organizations and also individuals combined with a very large network |
| 0:15.0 | who respects you highly. You might be surprised, but this can be a problem. Your network wants to be successful at |
| 0:24.4 | referring you. They want to make the best match between people they know and you. They don't want to |
| 0:32.3 | make a mistake. If they are at all confused on how to make the best match, they may just skip over you for |
| 0:40.6 | opportunities that would have been an ideal fit for you. This is what I have observed with |
| 0:46.5 | many of my clients, including Shereen Motara, who lives in South Africa and has incredible |
| 0:53.8 | depth and breadth of experience, working with large |
| 0:57.9 | organizations advising on gender issues and championing women leaders, such as the United Nations. |
| 1:05.9 | Shireen also loves to coach women individually. She's passionate about coaching women directly and has |
| 1:14.1 | maintained an individual coaching practice alongside her organizational consulting. Shereen has been |
| 1:20.5 | hired by organizations to provide executive coaching to their leaders, and she's also been |
| 1:25.5 | hired by organizations for leadership consulting projects |
| 1:28.9 | that varied based on the needs of set organization. |
| 1:32.9 | Shireen routinely opens her network and longstanding relationships to her clients and colleagues |
| 1:39.0 | and leverages her law degree and graduate business degree to advance women's visibility and leadership |
| 1:45.9 | in all of her work. It is such an honor to work with Shereen and our other clients in our |
| 1:52.4 | Six Figures Lab Group coaching program. We help our clients position themselves in the marketplace |
| 1:57.6 | so they are attracting their highest level work and serving their |
| 2:02.1 | dream clients. This process can be tricky to do on your own because you're too close to all the |
| 2:08.6 | opportunities around you. Our program includes an extensive training library to support you as you |
| 2:15.5 | grow and scale your business. In addition, we provide a framework |
... |
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