538: Relationship Marketing on LinkedIn with Louise Brogan
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 25 August 2022
⏱️ 57 minutes
🧾️ Download transcript
Summary
LinkedIn can be an amazing platform to connect with potential clients, yet many entrepreneurs aren’t leveraging their LinkedIn network.
Today, my client and CEO of a LinkedIn marketing agency, Louise Brogan, joins me to share her insights on the best way to use LinkedIn for relationship marketing including why you should show up as a thought leader so you can expand your network and how you can optimize your profile.
Join Louise and I to hear how you make yourself stand out on LinkedIn, so you can grow your network and gain referrals.
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This episode was first published at BizChix.com/538. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | If you are looking for a coach to grow your marketing, consulting, or financial services firm, |
| 0:05.6 | I hope you will consider our Six Figures Lab group coaching program. |
| 0:10.6 | We are enrolling clients one more time in 2022. |
| 0:14.6 | You can go to bizchicks.com slash six figures lab or click on the link in your show notes to learn all the details. |
| 0:22.7 | But remember, after September 28th, we do not plan to open doors again until March |
| 0:28.4 | 2023. We'd love to be part of your journey and help you grow from multi-five figures in revenue |
| 0:35.9 | to multi-six figures in revenue, so you can pay yourself |
| 0:40.3 | $8,000 to $10,000 per month. If you're listening to this after September, please get on the |
| 0:46.7 | wait list at the same link so I can keep you posted for our next enrollment. You and your business |
| 0:52.8 | are so worth investing in, and in case you're wondering if you |
| 0:56.5 | are as amazing as our current clients, the answer is yes, my friend, you are. Today's episode is a deep |
| 1:05.5 | dive on LinkedIn. LinkedIn is a magical place to start, grow, and deepen relationships with your ideal |
| 1:16.3 | clients and referral partners. The majority of our clients in our Six Figures Lab Group |
| 1:22.2 | Coaching program get new clients through referrals and choose LinkedIn as their social platform of choice. |
| 1:30.8 | Together, we have an incredible ecosystem developing on LinkedIn where we provide support |
| 1:37.6 | and share our networks with one another. And yet, I know that many of our clients and those of you listening still have questions |
| 1:46.8 | about how to use LinkedIn for relationship marketing or how to make sure you were getting |
| 1:53.0 | the most out of the LinkedIn platform. You might be wondering, how do you connect with new people |
| 1:59.3 | without being spammy? How do you stand out from the |
| 2:03.9 | crowd? When should you message people privately? How can you make the experience more tailored to |
| 2:11.0 | what you want it to be? How do you share your thought leadership? To explore these questions and more, I invited my longtime |
| 2:20.4 | client Louise Brugan to share her insights on the best ways to use LinkedIn for relationship |
... |
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