You've probably heard of Solo Stove, a company that does almost half a billion dollars annually and does ads with people like Snoop Dog and more.

Now, today we're going to talk to one of the heads of their Amazon business to see what strategies that any Helium 10 user has access to that help them increase to this level.

How cool is that? Pretty cool, I think.

Hey, what's up everybody? Kevin King here. You know, one of the number one questions I get is how can you connect to me? How can I, Kevin get, or, Kevin, get some advice or speak with you or learn more from you? The best way

is with helium-10 elite. If you go to h10.me forward slash elite, you can get all the information

and sign up for helium-10 elite. Every month, I lead advanced training where I do seven ninja hacks.

We also have live masterminds every single week. One of those

weeks I jump on for a couple hours and we talk shop, we talk business, do in-person events.

Helium-10 Elite is where you want to be. It's only $99 extra on your helium-10 membership. It's

H-10-me.m.m.m.4. 4.H.L.L.E.4.E.4.E.E.4. Go check it out. And I hope to see you there. Hello, everybody. And welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton. And this is the show. That's a completely BS-free, unscripted and unrehears, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And again, I am here on the other side of the world here in Frankfurt, Germany, and got to link up with somebody I've known virtually for a while, but now got to meet in person. Alvaro from Solo, Silver, Alvro. How's it going? Good, Brad. Thanks for having me. Now, your accent is not a typical Swiss acting. I know you live in Switzerland. So where were you born and raised? Let's talk about you, the person, first of all. Yeah, so I'm originally from Lima, Peru, my parents, but I grew up in Washington, D.C., which is why you hear the accent. So just outside of D.C., you know, finished secondary school, started my undergrad in Utah, and took a two-year break

during that undergrad, moved around Mexico, different parts of the states for an LDS mission

at the time. And then right after I got back and got into my undergrad and moved to Spain,

that's where I met my wife, who is Swiss-German, and that's what really brought us to Southern Germany. This is why you're hearing an American accent. There you go. So how long have you been in Europe net? That was in 2014. So it's been, it's crazy to think it's been a decade. Yeah, but it's been a decade. A decade exactly this month. Wow. Where did you go to university? Utah State. Utah State. Yeah.

Aggies. Right. Oh, I got it. Oh, yes, man. I always try and like test myself. Right. It's like randomly in a very cold part of Utah. It's a coldest part of Utah right on the border with Idaho, but it's a pretty big undergrad campus, about 25,000 students. So don't keep me honest. Okay. but the international programs are amazing.

What do you study when you're there?

So I say international. grad campus, about 25,000 students. So don't keep me honest. Okay. But the international programs are amazing. What do you study when you were there?

I say international studies, really on a trajectory to work for the State Department at the time.

And I had already met my wife prior to finishing my undergrad.

And so when I finished a foreign service exam right after my undergrad, she had gotten a gig in Basel. She works in the biotech pharmacy industry. Okay. And Basel is mostly known for the pharma industry. And I took a job at the time in e-com through some friends in my network. And the rest is history, dude. So when did you get into e-com? 2016. 2016. And so what part of ecom was that?

Was that Amazon or was that?

Specifically, yeah, I was working through an agency at the time that was helping North American brands expand on Amazon generally.

And I was the first European hire at the time to bring brands into Europe.

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