537: Understanding Your Customer Journey
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 18 August 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
It’s essential that you understand your ideal clients thoughts and behaviors before they contact you.
Today our Accountability Coach, Elizabeth Cook, joins me as I go through what the ideal client journey would look like for certain businesses including what could lead a client to hire you, how you can position yourself as the perfect hire and how to utilize your network.
Join Elizabeth and I to hear how you can learn your ideal clients actions and how you can demonstrate the transformation you provide.
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This episode was first published at BizChix.com/537. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | What happens before a potential client reaches out to you? What are they struggling with? |
| 0:07.8 | What type of support do they already have? Where are they looking for support? Who are they talking to? |
| 0:15.5 | Who are they asking for referrals? It is essential that you understand your ideal client and their thoughts, |
| 0:24.9 | behaviors, conversations, and actions before they ever contact you. Our accountability |
| 0:32.7 | coach Elizabeth Cook joins me to explore this topic and pitches two different fictional businesses |
| 0:40.0 | for me to explore their ideal customer journey or ideal client journey. We love helping our |
| 0:48.7 | clients in our Six Figures Lab group coaching program uncover insights into their ideal client so that they can use |
| 0:56.5 | the language that attracts their ideal client on their website and LinkedIn profile and |
| 1:01.8 | in other communication. It also helps our clients know what complementary service providers |
| 1:07.9 | could be referral partners because they are serving either the same client |
| 1:12.8 | or have contact with their ideal client. In case you are not familiar, Six Figures Lab is our |
| 1:19.2 | group coaching program that helps consultants, marketers, and financial professionals |
| 1:24.1 | grow from multi-five figures in revenue to multi-six figures in revenue. |
| 1:30.0 | We help you position yourself in the marketplace so that you stand out among your competitors. |
| 1:36.2 | And we help you grow your business to pay yourself $8,000 to $10,000 per month. |
| 1:42.8 | I want to help you create an enduring business you never need to |
| 1:46.9 | retire from unless you want to because it is enjoyable, profitable, profitable, and sustainable. |
| 1:52.5 | We help you build support systems at home and in your business, raise your prices, and articulate |
| 1:58.4 | the transformation you create for your clients. |
| 2:01.8 | If you would love to get out of overwhelm and remove the frustrations you have with your business, |
| 2:07.6 | then let's talk. |
| 2:08.9 | We are enrolling new clients one more time in 2022. |
... |
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