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The Foundr Podcast with Nathan Chan

538: He Built a $2.9B Home Fitness Empire | Carl Daikeler [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 15 November 2024

⏱️ 58 minutes

🧾️ Download transcript

Summary

In this episode, Carl Daikeler, founder of Bodi, shares his journey from creating fitness infomercials to building a brand synonymous with home workouts. Carl reveals his path to success, from collaborating with fitness experts like Tony Horton to launching iconic programs like P90X and Insanity. He discusses the power of understanding consumer psychology, evolving with the digital age, and fostering a community of fitness enthusiasts. Entrepreneurs will gain insights into Carl’s approach to creating and marketing products that truly resonate, and the importance of resilience and adapting business models for long-term growth.. Listen to Nathan & Carl discuss: - How Carl’s initial struggles with fitness shaped his understanding of customer needs - The story behind the creation of P90X and its groundbreaking “muscle confusion” technique - Navigating challenges in a crowded fitness market and making bold business decisions - Insights on shifting from traditional media to digital platforms and subscription models - Carl’s take on the role of community in building long-term brand loyalty Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0

You got to answer the question, why will this solve my problem when everything else I've tried hasn't worked?

0:06.5

If that mission means something, don't fucking quit.

0:09.6

It's the entrepreneurs who won't cut those corners, who will find a way to make this thing just that much better.

0:16.4

You want them to go, now that I understand what's gone into developing this program, why would I go look

0:22.0

for something else? We've been fighting this fight for the last three years. We've lost, I think it's

0:28.0

98% of our market value since we went public. Every day that I think, oh, man, I can't take this

0:33.4

anymore. I literally turn around on myself and just say, shut the hell up and keep going, because the only way through this is through it.

0:43.5

Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship.

0:51.2

Welcome to the founder podcast with Nathan Chan.

0:57.3

Really excited to speak with you. So the first question that I have is do you feel health

1:03.5

and wellness is really an essential part to running a successful business? Um, no.

1:18.1

Uh, not, no. I mean, it would be self-serving to say yes, but, uh, but, you know, if you have a good idea, there's, there's, I can remember I, um, had a meeting with the guys

1:24.2

at, um, Beauflex at one point. Uh. This was very early when we started the company.

1:29.7

And I remember walking in, and this guy was huge and out of shape and smelled like cigarettes.

1:37.8

And Beauflex was doing $1.5 billion a year at the time.

1:43.7

And so there was no correlation with that success and his health and fitness.

1:49.8

In my case, honestly, it is my struggle to stay fit and to get myself to be consistent,

2:06.5

which actually helps me create programs that get me off the couch, that get me to wake up at 5.30 a.m. to do this stuff or, frankly, to eat better

2:13.2

or to drink a nutrition shake. So, you know, but, but in terms of overall and your listeners, hey, man, the most important

2:20.8

thing you're starting a business, focus like hell.

2:23.8

And, and I don't believe in work-life balance.

2:29.0

You focus.

...

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