537: He Made $3.6B Selling Fitness Trackers | WHOOP founder Will Ahmed [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 8 November 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Will Ahmed, founder and CEO of WHOOP, takes us through his journey from a collegiate athlete struggling with overtraining to building one of the most advanced wearable brands in the world. Will shares how he identified gaps in health monitoring, developed early prototypes of WHOOP, and secured partnerships with sports icons like LeBron James and Cristiano Ronaldo. Listen to Nathan & Will discuss: - Will’s journey from athlete to entrepreneur and the origins of WHOOP - How WHOOP evolved from a research project to a leading wearable brand - The role of data and physiological metrics in enhancing health and performance - Insights into raising capital and securing partnerships with top athletes - Lessons on resilience, stress management, and maintaining founder well-being And much more entreprenurial advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	70% of athletes overtrained at some point.
0:02.2	You're getting fitter and fitter and fitter.
0:03.6	And then suddenly and unexpectedly, you fall off a cliff and you don't know why.
0:07.9	The question I asked, though, is why isn't there a better way to measure this?
0:12.0	I kept coming back to this idea for whoop.
0:14.5	What could you measure?
0:15.5	Why don't athletes measure sleep and recovery?
0:17.9	Why is everyone just talking about exercise?
0:19.6	We knew that there were certain things
0:21.1	that we needed to measure. I was building a business that on paper I really had no business being
0:26.7	able to build. I was at 22 years old and I was theoretically going to be taking on Nike and
0:32.8	Apple and Under Armour. And so there was a lot of reasons why people thought I was going to fail at that.
0:38.0	Six years into the company's history, we were completely changing the business model,
0:42.6	which is another way of saying six years into building the business, we didn't have a business model.
0:47.0	If that hadn't worked, the company probably would have failed.
0:50.3	Mind you, like three years after we made that decision, we were a multi-billion dollar company.
0:58.0	Hear the stories. Learn the proven methods and accelerate your growth and future through
1:04.1	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:11.8	Well, Will, thank you so much for taking the time to speak with me today.
1:16.6	The first question that I wanted to ask you was, can you share your experience with
1:22.6	overtraining and how that led to creating whoop?
1:26.9	Absolutely.
	...

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