534. The Three Types of Programs You Should Sell // ‘Fitness Business Myths Debunked’

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 6 May 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You've probably heard a lot of business coaches talk about only having one offer and if you follow that advice, you're missing out on a lot of revenue and impacting lives at a deeper capacity. In today's episode, we'll go over the 3 offers you need to grow and scale the business you dream of and how to set these offers up well so prospective clients understand what you provide.

Time Stamps:

(0:23) Who We Are

(1:03) The Myth of “One Offer”

(1:53) What You Should Not Do

(3:08) Your Front End Offer and Backend Offer

(4:44) Solve Their First Major Problem

(5:48) Initial Front End Offer and Backend Offer Pricing

(7:03) Deliverables For Front and Backend Offer

(8:48) IFCA Client Examples

(11:08) Our Community Funnel

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

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0:00.0	Your main paid offers, you should only have two that people can pay you for. Number one, your core front-end
0:04.6	offer and then resell them back into a back-in retention offer. And if you set this upright, and I'll
0:10.4	show you the math on this, if you sign just one client per week, you'll add $201,600 of revenue to your
0:16.0	business. Hey, everyone, welcome back. Jordan here, host of the fitness business podcast. If you don't know who I am,
0:22.2	if you're new to the show, new to the channel, my wife and I, Aaron, built T4E Systems, which is a health
0:26.5	coaching company. We built that to about $130,000 to $150,000 a month. We actually sold that business for
0:32.2	seven figures. We also own Impact Fitness Coaching Academy. What we do is we help online health and
0:37.3	fitness coaches
0:38.0	earn more income, create more impact, and ultimately grow their businesses in service of others.
0:44.6	And so we've been in this game for a long time. We've worked with over 3,000 clients and to
0:49.4	date between both of our fitness businesses. We've done almost $30 million in sales.
0:53.5	And so what I want to talk to
0:54.6	you about today has nothing to do with that, just if you're new, that's who we are. I want to talk to you
0:59.0	about a myth that's often perpetuated within this industry, which is like you just need one offer.
1:04.6	And although there's some truth to that, I'm going to break down what are the three types of offers
1:08.7	that you actually should have in your business. This three-part
1:11.6	offer structure is really what we use with a lot of our clients. It's what we built our business around.
1:16.2	And it allows you for a simpler client acquisition model, as well as a way to maximize the
1:21.4	amount that clients spend with you, the retention factor. And the more that they spend with you,
1:25.8	the longer they stay, the better results they're going to get too. So it creates this perpetual cycle of increased referrals,
1:31.2	increased growth, and just like a less stressful business, because you can ultimately have more
1:36.9	revenue in your company while working with less clients and less stress. So let's jump in.
	...

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