Tourism really is critical to the bottom line for a lot of our members and a lot of our distilleries.

Because people still want that experience.

Still, people want to come to Kentucky and see where the one true home of bourbon is.

So it's imperative for us here at the KDA to keep pushing that message.

Yeah. This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news,

reviews, and interviews with people making the bourbon whiskey industry happen,

and I'm one of your hosts, Kenny Coleman. If you've been a long-time listener of the show,

you're going to remember our next guest, who has been with us to talk about the Kentucky Distillers Association over the years. That man is Adam Johnson. He's still with the KDA,

and has been there for nearly two decades, but has been

on the forefront of the Kentucky bourbon scene. And we're going to be diving into the state

of bourbon tourism. And as Adam reveals, visits to the Kentucky bourbon trail are absolutely

going through the roof. And what people are doing is they're trying to transform the experience

from a day trip into a full-on bucket list of venture for all those that come.

We also get into the legislative challenges facing our industry.

From the battle to direct consumer shipping rights to the elephant room, the cannabis beverage market,

and why Adam believes it needs to be on the same playing field and all following the same exact rules as liquor.

Adam also shares some great insights on how the collaborative nature of the bourbon community

is actually fueling collective growth.

So if you're planning a trip to Kentucky or just curious about the future of bourbon,

you don't want to miss this episode.

With that, enjoy it.

And now here's Fred Minnick with Above the Char.

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