Hey, what's up? So today I have a short sweet to the point episode for you on lead generation.

I think everybody in the world would like to have more clients, more money, more leads, more

followers, all that kind of stuff. So I want to start by diving in and sharing first that our

IFCA Instagram has consistently gained 30 to 60 new followers every single day for the last year,

consistently gained 30 to 60 new followers every day for the last year. And typically our weekly

reach on our IFCA Instagram is between 200,000 and 250,000 non-followers. So if you know,

you look at your analytics, you see of, of who I'm reaching is my followers, my non-fowleres.

That page has 20,000 followers and we're reaching 200,000 weekly.

How?

How are we just, like, consistently gaining new followers and how are we going viral, essentially,

and hitting the algorithm?

That's what I want to talk to you about today.

And I want to start by saying, it's not like, it's not a hack.

It's not like these are bots or 12 year olds in Africa. These are 60% ideal clients for our business.

So I want to get into that. I want to like share with you what really works consistently in 2024.

But I want to back up for a second because if you have a real business, then you have to sell

something to make any of this work, right?

You have to have something valuable enough that solves a problem.

And in a saturated over-promise fitness industry, it has to be something that's unique and different and justifies why your prospect has tried and failed at the thing in the past, right?

But beyond that, beyond creating that kind of offer, business act is actually pretty simple, right? You create an

offer, you have that thing that I'm talking about, and then you find a way to consistently get

consistent leads to that offer. Well, organic reach is down 60% since 2019. So meaning in 2019,

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