So why is a good hook so important? And really it has to do with just the finite amount of

attention that people have these days. All right. And it's only getting worse. People in

they're scrolling, if you don't catch their attention right away, it doesn't matter how valuable

your piece of content is, it's going to get overlooked. Yo, what up everyone? Jordan here with the

Vibbiz podcast. I'm going to share with you today 12 content hooks proven to stop the scroll and boost your engagement.

Now, these hooks will also work with paid ads if you're running ads. I mean,

especially so. In fact, if you go back a couple of episodes, I share some really useful things

related to the best way to get clients in 2024, whether you should be doing paid ads or

organic. I think that's two episodes ago. The one after that,

I share with you a simple video script, literally step by step of how to create better creatives,

either organically or on ads, that'll help you get more clients and more followers. So today I want

to kind of expand on this idea of a good hook. So why is a good hook so important? And really

it has to do with just the finite amount of attention

that people have these days. It's only getting worse. There's this, I don't know if this is true or not,

but apparently we've passed the goldfish as the shortest attention span of any living creature.

And that might be bullshit, but it sounds good. But we do know that we have really short attention spans,

right? So people when they're scrolling, if you don't catch their attention right away, it doesn't matter how valuable your piece of content

is, it's going to get overlooked. And so 80% of the work with your content is really in the hook

in the headline. Eight out of 10 people only read and skin. And so like for example, when we run ads,

we'll film like five different videos. And it's the same video just

with five different hooks. Okay, literally the same body, the same call to action, everything.

Five different hooks. We'll test all of them. And it never fails that there will be one that

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