Each of us has several businesses inside of us. You have gifts, talents, experiences, and education

that can be leveraged in a multitude of ways. As a coach, my role is to help you find your

enduring business, a business that is the trifecta of enjoyable, profitable, and sustainable.

Often I help our clients reposition their business because the way they are framing their services

is not something people are actively looking to pay for. If you have found that you need to

educate your referral network in order for them to understand what you do and who you do it for,

or you find that you need to educate potential clients on their need for your services,

then this episode will be incredibly helpful.

And I'm joined by our accountability coach, Elizabeth Cook.

Elizabeth shares a few tips from her journalism days that might just help you edit what you

do and who you do it for.

Remember, the best services to offer are those that others

are actively looking to pay for. Before we dive in, may I welcome you to the BizChicks podcast,

which has been a free resource for women entrepreneurs since 2014. I'm your host, Natalie Eckdal. I'm a business strategist,

former competitive swimmer, out-of-the-box thinker, author, speaker, mama, caregiver, MBA, and CEO

of BizChicks, Inc. My passion is helping women's service entrepreneurs grow and scale their businesses

to first six figures in revenue and then six figures in profit. We help you do this so that you

can build wealth, have a greater impact, and create more time for your VIPs. My VIPs are my husband Mark,

our three kids ages six to 19,

and our two sibling, Bengal cats.

I have a very full life running a home family

and this dream business where my team and I coach and train

...