529: [coaching] How to Get Visibility in a New Niche with Lisa Fortenbaugh
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 23 June 2022
⏱️ 51 minutes
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Summary
Today in this on-air coaching call, I’m joined by Lisa Fortenbaugh, a member of $ix Figures Lab and a Human Resources Consultant who recently switched up her niche and needs some guidance on how to get in front of her new ideal clients. I give Lisa strategies and tips to get more visibility in front of her new niche.
Join Lisa and I in this episode to learn how you can educate your referral network, and start showing up in front of your ideal clients.
CLICK HERE to learn more about working with Natalie in $ix Figures Lab.
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This episode was first published at BizChix.com/529. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | We recently have had several clients in our Six Figures Lab group coaching program |
| 0:07.3 | focus more deeply on who they are serving. And once we do that, the next question they |
| 0:15.4 | usually have is, how do I find more of them? How do I find more of my ideal client in this new niche? |
| 0:23.8 | Today I'm excited to share a coaching session with my client Lisa Fordenbaugh of Platinum HR. |
| 0:31.8 | She is a human resources consultant with over two decades of experience. |
| 0:41.2 | As a coach, I constantly collect data from my clients to understand what is working in their business and their industry. It helps me to notice trends |
| 0:48.7 | and best practices and see what is working and what is not. And then I love to share that with my other clients. |
| 0:56.3 | There are so many ways that Lisa can connect with her ideal client, but my goal is always to |
| 1:02.3 | leverage what is already working. That is what we do today as I help Lisa figure out how to get |
| 1:09.5 | visibility in her new niche. Before we dive in, |
| 1:14.2 | may I welcome you to the BizChicks podcast, which has been a free resource for women entrepreneurs |
| 1:19.7 | since 2014. I'm your host, Natalie Eckdal. I'm a business strategist, former competitive |
| 1:26.9 | swimmer, out-of-the-box thinker, |
| 1:29.6 | author, speaker, mama, caregiver, MBA, and CEO of BizChicks Inc. My passion is helping |
| 1:37.9 | women's service entrepreneurs grow and scale their businesses to first six figures in revenue and then six figures in profit. |
| 1:47.1 | We help you do this so that you can build wealth, have a greater impact, and create more time for your |
| 1:53.6 | VIPs. My VIPs are my husband Mark, our three kids ages six to 19, and our two sibling bangle cats. I have a very full life |
| 2:03.6 | running a home family and this dream business where my team and I coach and train high-performing |
| 2:09.5 | women entrepreneurs from around the world. May I encourage you to get as much help as you can |
| 2:16.2 | afford at home and in your business. And remember, |
| 2:20.1 | just because you can do something does not mean that you should. During this on-air coaching call, |
| 2:28.9 | my client from our Six Figures Lab Group coaching program has agreed to have their coaching session made public |
... |
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