525. How to Add a Low Ticket Program For Passive Revenue

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 4 April 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term.

Time Stamps:

(0:50) Quick Story First

(1:17) Breaking Down the Low Ticket Offer

(3:17) Minimum Wage Result On The Low Ticket Offer

(4:59) Why I Don’t Love Low Ticket

(8:32) Who Low Ticket Could Work For

(10:32) Doing the Math: Low Ticket vs High Ticket

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Transcript

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0:00.0	How do I automate things? How do I make things passive? How do I remove the human component? You should be
0:04.9	thinking, how do I add more human component and charge higher for it as that becomes less available?
0:10.8	Because when something becomes less available, the demand for it increases so therefore you can charge more for it.
0:15.7	So you should be finding ways to charge more by adding more human touch points, more human components, building relationships,
0:22.3	right? Remembering people's names, remembering details about them, remembering that people
0:26.9	don't care about how much you know unless they know how much you care. What's up, everyone? Jordan
0:32.0	here, FitBiz podcast, those watching live. What I'm going to share with you today is how to add a low-ticket
0:36.7	product or a low-ticket program to your share with you today is how to add a low ticket product or
0:37.6	a low ticket program to your offer or to your product suite to add passive revenue.
0:43.3	So before I jump in and share how to do this, I want to tell you a story. So I was having a conversation
0:48.5	yesterday with one of our clients in IFCA. And she was talking to me about her low ticket program.
0:53.8	And she'd had this offer for over a
0:55.7	year, and she was asking kind of like what she should do with it. We were talking about like
0:59.2	positioning and how to scale it and all this sort of things. So I want to run through some math
1:03.6	that I worked with her on. And then I'll jump into like how to potentially add this within
1:08.2	your own business. All right. So let's break it down.
1:18.5	Let's, so first, it was 100, basically her price point is $100 for one, or for 100 days.
1:20.3	All right.
1:21.7	It's basically a 100 day challenge.
1:23.4	I'm not going to share the name of it and all that. It's not important.
1:24.8	But she'd launched this a year ago and she has 50 members at
1:31.8	basically a hundred dollar one-time fee okay so if we multiply that out she has sold
	...

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