Day one of Who's Elijah was me taking photos of my one product, uploading it to Shopify,

pressing, go live, and then crickets.

Literally crickets.

Of course, no one's going to bite online.

No one knows it yet.

Like, how do you sell a smell?

One day just started walking into like boutique stores in Sydney and like nine out of ten of them like said yes two years in

we're probably doing like 40,000 dollars a month but no just because you're growing revenue

doesn't mean you're growing profit our revenue was growing but our profit was going the other way

you have to be so like disciplined with like with, like, what is actually happening?

I don't know how we got to where we are today, everyone, but we somehow managed it.

I guess that's kind of, like, leads into where the name came from. It was called Raquel and

Elijah. No one's name was Elijah. So one day, I just said, who the fuck is Elijah?

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