520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 12 July 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

DTC brands have had it hard. But AllBirds co-founder Tim Brown doesn’t care. For him, his business isn’t about labels, trends, or headlines—it’s about striving toward a mission that took seven years to develop. In this episode, Nathan Chan chats to Brown about what gave him the confidence to take on the uber-competitive shoe industry and how the brand plans to bounce back after a challenging year. In this interview, you’ll learn: How Brown’s sporting career helped him bring AllBirds to life The slow seven years burn of AllBirds as a side hustle How doubt can be an advantage in business Why Kiwi culture keeps Brown grounded The benefits of criticism Tackling the competitive shoewear industry Why celebrating the little wins leads to long-term success How Brown’s reacted to recent setbacks at AllBirds Why “DTC” doesn’t matter The best parts of entrepreneurship Why founders need to refresh their vision over time And much more founder and brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	We were told launching just online in America and New Zealand would never work.
0:03.6	We were told that we could never survive with just one shoe
0:06.0	and that our simple approach and minimalistic approach to design was just not going to resonate.
0:11.2	We did a million dollars in the first month.
0:13.8	In the early stages, we were laser-focused.
0:16.2	This is about a product, it's about a customer, it's about a culture.
0:19.3	And it was really clear that we stood for
0:21.4	something. Along the way, it just started to move so quickly and we lost some focus and a little
0:26.7	bit of clarity on exactly what we're about. We've learned some tough lessons in the last couple
0:31.7	of years and we've done that through the lens of public company experience, which has shown an
0:35.5	even brighter spotlight on it. and it's just part of
0:37.8	the journey. I believe this can be a 100 year brand. In fact, I've never been clearer on that.
0:44.9	Before we dive in, I want to extend a warm invitation to join our thriving founder community.
0:50.2	It's the perfect place to discover more insightful interviews aimed at helping you build,
0:54.5	grow and scale your business.
0:56.3	So don't forget to hit subscribe.
0:58.5	Your support means the absolute world to us.
1:01.2	Thank you so much for subscribing.
1:03.3	Let's get stuck in today's discussion.
1:06.0	Hear the stories.
1:07.8	Learn the proven methods and accelerate your growth and future through entrepreneurship.
1:13.5	Welcome to the founder podcast with Nathan Chan.
	...

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