522: He Made $40M in 2 Years Selling Mouth Tape | Alex Neist [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 26 July 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex Neist is the founder of Hostage Tape, a revolutionary product designed to improve sleep quality by promoting nasal breathing. A serial entrepreneur with a background in sports video analytics, Alex's journey includes overcoming personal and professional challenges to create a life-changing product. In this interview, Alex shares his compelling journey from the depths of personal and professional struggles to creating a product that has revolutionized sleep health. Alex opens up about his darkest moments, including the impact of his divorce and poor sleep on his life. He recounts the transformative experience of discovering nasal breathing through James Nestor's book "Breath," which led to the inception of Hostage Tape. Alex describes the early challenges of developing the product, the innovative marketing strategies that set Hostage Tape apart, and the crucial partnerships that helped propel the brand to success. He also shares an emotional story about how Hostage Tape played a key role in reconnecting with his wife and improving their relationship. In this episode, you'll learn: How to leverage personal challenges to fuel entrepreneurial success The science behind nasal breathing and its practical benefits Innovative marketing strategies that create a lasting impression Building strong influencer partnerships to enhance brand visibility Tactics for creating an emotionally resonant brand Practical steps for overcoming business setbacks and scaling growth And many more valuable entrepreneurial insights... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	People who are like, this is the dumbest thing I've ever seen.
0:02.1	Taping in your mouth shut, you guys are crazy.
0:03.8	This is a scam.
0:04.8	And I'm sure everybody out there is thinking, why the hell would you call it that?
0:08.2	Like, really?
0:09.6	Hostess Day?
0:10.3	People feel held hostage by poor asleep and they don't know what to do.
0:14.8	So we took this term hostage tape and created this brand around it.
0:18.5	It gets your attention.
0:19.7	And in this day and age, attention is the currency. I went in initially thinking, we could do 100 million. This could be
0:25.2	a $100 million brand. I went, no. This is a billion dollar brand.
0:32.6	Before we dive in, I want to extend a warm invitation to join our thriving founder community. It's the
0:38.3	perfect place to discover more insightful interviews aimed at helping you build, grow and scale your
0:43.2	business. So don't forget to hit subscribe. Your support means the absolute world to us. Thank you so
0:49.6	much for subscribing. Let's get stuck in today's discussion. Hear the stories. Learn the proven methods and accelerate your growth and future through
0:59.7	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:07.5	All right. Well, let's just kick things off. Let's go straight for it.
1:11.5	Like, why hostage tape?
1:13.3	So, hostage tape is the culmination of a lifelong journey, honestly.
1:20.7	So you might look at it and you might look at the success that it's really an iceberg, right?
1:28.0	There's just all of this stuff underneath the water that has come from a lifetime of experience.
1:35.8	So the story that I like to tell about it is, so six years ago I had it all.
	...

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