Usually, if you're selling your products on Amazon, you do not have a traffic problem.

You have a listing problem.

Because on Amazon, people are already there to buy.

And if they're not buying from you, it's not the algorithm's fault.

It's how your offer looks, feels, and converts inside that product detail page. Welcome back to Built by Business, the show where we turn clicks into customers and listings

into leverage.

Today we're talking about the conversion gap on Amazon, the invisible friction between someone

landing on your product page and actually clicking

Add to Cart.

We'll unpack why great traffic doesn't guarantee sales, the most common listing mistakes

that quietly kill conversion, how to build a product page that sells before your ads

even start, and I'll talk about some real-life examples from Wevo's clients of how they

rebuilt their listings and saw their conversion rates increase

dramatically.

Let's talk about the Amazon attention problem.

Amazon shoppers have intent.

That's no secret.

But they also have almost infinite choices.

When customers open up Amazon, they're not browsing, they're comparing.

So you're not really fighting for awareness, you're fighting

for confidence that your product is the right product for that customer. There might

be dozens or hundreds of near identical products to yours side by side in the Amazon

...