#519 - Amazon's Grocery Gambit: Why Fresh Could Be the Next Seller Goldmine
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 27 October 2025
⏱️ 8 minutes
🧾️ Download transcript
Summary
Amazon's next major enterprise may not be AI - it's groceries. With online grocery sales projected to hit ~$220 billion in the U.S. by 2025, and Amazon rapidly expanding same-day fresh delivery, a massive opportunity is opening for brands and sellers.
In this episode, Andy Isom breaks down why grocery is Amazon's "final frontier." He covers the opportunity equation, the risks, and asks the right strategic questions to help you decide if your brand can move into this space successfully.
If you've ever thought about adding consumables, CPG, or pantry SKUs to your lineup - or simply want to future-proof your Amazon business - this episode will give you the roadmap.
Check out all my resources at: www.andyisom.com
Transcript
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| 0:00.0 | Based on the way things are going, the next big opportunity on Amazon might actually be in groceries. |
| 0:08.0 | Because at the pace at which Amazon is moving into fresh food and consumables is about to open an entirely new playing field for sellers. |
| 0:31.6 | Welcome back to Built Buy Business with Andy Isam, where we dig into what's actually shifting in e-commerce and how you can act, not just react. Today we're going to zero in on Amazon's grocery move, what it means for your brand, whether you're already selling on Amazon, |
| 0:38.3 | maybe looking to expand into consumables, because there's a wave coming, and it might be a wave |
| 0:43.4 | that you want to ride. Let's give some context here really quickly. According to analysts, |
| 0:49.2 | Amazon's next major stock catalyst may not be AI. It's online groceries. U.S. online grocery sales |
| 0:56.6 | are projected to reach around $220 billion by the end of 2025. And Amazon's same-day delivery |
| 1:05.2 | capability for perishables is expanding rapidly, more than 1,000 U.S. cities already with a target of 2,300 by late 2025. |
| 1:16.1 | These moves signal that grocery isn't just a sideline for Amazon anymore. |
| 1:19.6 | It's becoming a core retail flywheel for them. |
| 1:22.6 | Five years ago, grocery wasn't even an option. |
| 1:26.2 | It's true that Amazon was selling some grocery type |
| 1:30.3 | of items and products, but shopping for groceries online was still very much in its infancy. |
| 1:35.3 | Now in the post-COVID era, a lot of people have adopted the buying groceries online |
| 1:41.3 | methodologies. Walmart already had the infrastructure in place for this, |
| 1:46.0 | and so they naturally have benefited the most from the shift to online grocery shopping. |
| 1:51.1 | But over the past few years, as Amazon has continued to build out their infrastructure of delivery, |
| 1:57.8 | especially same-day delivery, they're now getting more serious about competing |
| 2:02.7 | in the online grocery delivery space. An online grocery is a market that still has a ton of room |
| 2:10.0 | to grow. Like I said, we're still very early in the era of online shopping for perishables |
| 2:15.9 | and grocery items. So if you've considered starting |
| 2:18.6 | an e-commerce brand, selling grocery products might be a move worth considering. Again, five to |
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