#521 - The Future of Amazon Ads: Why Video Campaigns Win in 2025 ft. Trevin Peterson

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Business, Entrepreneurship, Marketing

4.9 • 816 Ratings

🗓️ 10 November 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem.

Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including:

Why video ads are the most undervalued opportunity on Amazon right now
The difference between ACOS vs. TACOS (and why most sellers track the wrong metric)
How to use Amazon Influencers and Creator Connections to boost conversions
What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel
Why "trusting the process" matters when scaling profitably through PPC

Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025.

#AmazonAds #AmazonAccelerate2025 #Ad

Transcript

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0:00.0	Today I've got a special episode for you guys. I'm going to be sharing my interview that I had with
0:05.1	Trevin Peterson at Amazon Accelerate 2025 up in Seattle, where we met in the Amazon Ads
0:12.1	Creator Studio to discuss advertising.
0:27.8	Hey everyone and those that are listening here live with us at Amazon Acceler, I am here with Trevin Peterson. Trevin, thank you for joining us today. Absolutely. It's an honor. We're going to
0:32.7	spend some time today talking a little bit about Amazon ads, the evolution of Amazon ads over time. But Trevin, start off maybe just telling us a little bit about Amazon ads, the evolution of Amazon ads over time.
0:39.3	But Trevin, start off maybe just telling us a little bit about your background selling on Amazon.
0:44.7	Yeah, so it all started back in 2017.
0:46.8	I didn't know that it was actually a thing that you could sell products on Amazon.
0:50.3	It was so foreign to me that I was like, wait, you can send products to Amazon to a
0:55.5	fulfillment center and they'll fulfill all my inventory. And my mind was like blown. And I got so
1:01.2	excited that I just went home and I was like, I need to do this. Like this is the light at the end of
1:05.2	the tunnel because at the time I was not in a place that I wanted to be. And so as the time went on, I just started launching products, started kind of figuring things
1:13.6	out.
1:13.9	And before I knew it, I just kind of started to see a lot of success where I got to the point
1:19.5	where that was my full-time income.
1:21.7	That was all that I did.
1:24.1	And that has been eight years since 2017 and I have never looked back since.
1:31.4	Yeah, and I know that me and you have a similar journey after kind of connecting offline. I got
1:36.9	started with my brand around 2018. So similar sort of time frame, right? 2017, 2018, up until now, 2025.
1:46.5	And I think we can both agree.
1:48.2	A lot has changed over seven or eight years.
1:51.3	Absolutely.
	...

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