#52 Telling Relatable Stories with Your Brand

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9 • 113 Ratings

🗓️ 14 January 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing world, any of the following may be true:

● Your audience’s tastes change over time. ● You are appealing to multiple audiences, often with different values. ● Your company is going through transformation whether through acquisitions or changes in the market. ● Your products or services are evolving over time. With all of the changes, different focus areas, and competing or conflicting tastes, you have your work cut out for you. Fortunately, by focusing on the essence of what makes your brand unique you can cut through the clutter and find a way to relate to your audiences. You may be able to filter your brand’s values through a slightly different lens for each audience.

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Transcript

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0:00.0	This episode is brought to you by Shopify.
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0:12.0	control and grow your own business.
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0:17.0	Sign up for a one pound per month trial period at Shopify.
0:20.0	co-deekk slash special offer or Lowercase. That Shopify.
0:24.0	dot coe dek slash special offer.
0:27.0	Hi, this is Greg.
0:29.0	Look for my book The Agile Brand on Amazon or on my website at the agile dot world.
0:36.0	Welcome back to the agile world. This is Greg Kistram.
0:39.0	I've been talking for a few episodes about storytelling and agile brands.
0:43.4	I started by talking about how making a brand educational
0:48.0	helps not only differentiate yourself from others but also gives your customers a story that they can share.
0:55.0	Makes them feel like they're an insider.
0:58.0	In the last episode I talked about how you need to be authentic,
1:02.0	how even sometimes admitting a mistake, admitting that things could be better
1:08.0	goes a long way. And when it's done authentically, when it's done with your customers in mind,
1:17.0	you can be successful in turning things around.
1:20.0	Today I'm going to talk about how it's important to make things relatable.
	...

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